MSc in Marketing

University of Gloucestershire

Program Description

MSc in Marketing

University of Gloucestershire

The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and develop topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Modules

  • Understanding Market and Customers
  • Marketing Communication
  • Marketing Research
  • International Strategic Marketing
  • e-Marketing
  • Brand Marketing

Study style

Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply your theoretical understanding to real-world challenges. You are provided with opportunities to work on real business scenarios in your modules.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly interesting, and which you may wish to pursue in your marketing career. Assessment is 100% by coursework.

Entry requirements

  • At least a 2.2 honours degree or equivalent in any subject
  • Or a relevant postgraduate or professional qualification
  • Or appropriate employment experience
  • If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
  • EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.

Careers

The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the area's graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.

This school offers programs in:
  • English


Last updated May 10, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 - 2 semesters
Full time
Price
Price
8,400 GBP
Home and EU students: 8,400 GBP (Full-time). International students: 13,840 GBP (Full-time).
Information
Deadline
Locations
United Kingdom - Gloucester, England
Start date : Sept. 2019
Application deadline Request Info
End date Aug. 31, 2019
Dates
Sept. 2019
United Kingdom - Gloucester, England
Application deadline Request Info
End date Aug. 31, 2019