MSc in Marketing

University of Bath School of Management

Program Description

MSc in Marketing

University of Bath School of Management

This course is for

Graduates looking for a specialist route to a career in marketing.

Overview

Deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry.

You’ll get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing:

  • marketing to consumers
  • marketing to businesses and organizations
  • marketing and society

We have close links with a range of organizations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers.

Tier 4 visa scheme

Benefit from a streamlined visa application process and get six months leave after your course.

We’re one of a small group of UK universities selected to take part.

Key Benefits

  • We combine latest marketing research with industry practice to go beyond ‘just’ the theory
  • You'll get an opportunity to make an impact in solving a real business problem with our practice track. This is our alternative to a traditional dissertation
  • You'll deepen your understanding of modern marketing by working with researchers who are among the best in the world. Our faculty are experts in marketing to consumers, business, and society
  • We challenge convention. You'll develop skills and knowledge that help you create fresh, innovative ideas and stand out to employers
  • Learn through action with our Global Residencies, Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career
  • We don’t just teach. We take a two-way approach, and your input and knowledge is important

Content and structure

Semester one: taught units

Compulsory units

You will take these units:

  • Marketing and society
  • Consumer psychology
  • Marketing to businesses and organizations
  • Strategic marketing
  • Advertising theory and practice

Semester two: taught units

Compulsory units

You will take these units:

  • Strategic brand management
  • E-marketing
  • International marketing across cultures
  • Research methods for marketing

Optional units

You will select one of these units:

  • Financial management for international business
  • Principles of corporate social responsibility
  • Project management
  • Business analytics
  • New product development
  • Design in management
  • Understanding employment law

You will finish the course by choosing one of these two options:

  • Dissertation track: You will produce a unique piece of research using techniques learned throughout the year.
  • The Practice Track

Teaching and learning

You’ll learn from academics who are experts in the field of marketing. Your learning experience will be enriched by the research activities and collaborations of academic staff.

We will also offer a wide range of opportunities for personal development. These will be delivered by specialists in our Careers Service, Academic Skills Centre, and Library, or in partnership with the Students’ Union.

All units are taught on campus.

You will experience a variety of teaching methods including:

  • lectures
  • seminars
  • tutorials
  • project work
  • presentations

Methods of assessment

Units are assessed by a combination of formal examinations and coursework.

Additional costs

As well as the cost of books, you will also need to cover the cost of photocopying, printing, and binding. You should budget at least £100 for this.

Some courses involve visits away from the University campus, and you may be required to pay some or all of the costs of travel, accommodation, and subsistence for such trips.

This course is regulated by the Higher Education Funding Council for England.

Achieve your career goals

Study with us to help achieve your career goals. You will develop the right skills and work with employers from week one of the course.

Our graduates have a great employment record. Most go on to careers in marketing, start their own business or begin a Ph.D.

100% of 2016 Marketing students employed six months after graduation*

*Employment data based on those looking for work and for whom data is held (83% of the 2016 class).

Destination of 2016 graduates

  • 50% Marketing
  • 26% Commercial/Sales
  • 12% Business/Management
  • 6% Banking
  • 6% Other

Recruiters include

  • Adidas
  • China Mobile
  • Danone
  • Huawei
  • Ogilvy One Worldwide
  • Ted Baker
  • TUI Group
  • Survival Chic
  • Uber

Entry requirements

UK students

2:1 or above (or international equivalent) in a subject with significant business/management content. This should include marketing. We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Type of degree

You should have at least a 2:1 in a subject with significant business/management content. This should include marketing.

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability.

Work experience

You can apply if you have marketing work experience and a degree in business or management.

European and international students

Contact us for more information about our entry requirements for your country, application help and funding details.

English language

If English is not your first language, you will need to pass an English language test.

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening, and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE, and CAE.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offer

If you have an overall IELTS score of 6.0 or 5.5 you may qualify for a combined offer.

  • Five-week course: An overall IELTS score of 6.0 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
  • Ten-week course: An overall IELTS score of 5.5 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
This school offers programs in:
  • English


Last updated March 6, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2019
Duration
Duration
1 year
Full time
Price
Price
13,000 GBP
Home/EU: £13,000; Overseas: £19,500
Information
Deadline
Request Info
Overseas; Home/EU: 31 August 2018
Locations
United Kingdom - Bath, England
Start date : Oct. 2019
Application deadline Request Info
Overseas; Home/EU: 31 August 2018
End date Request Info
Dates
Oct. 2019
United Kingdom - Bath, England
Application deadline Request Info
Overseas; Home/EU: 31 August 2018
End date Request Info