The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem and to develop your professional and practical skills as a marketing manager.
The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals
This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.
We are launching this new programme for the first intake of students in September 2017.
We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition of academic excellence.
The curriculum is designed around four compulsory core courses, and you can also customise your programme according to your own interests and career goals with a choice of optional elective courses from leading academic departments across LSE.
You will complete the programme with a Marketing Action Learning Project, which will enable you to develop your practical marketing skills, bring together knowledge from courses throughout the programme, and select an area for specialisation to deepen your knowledge in your specific area of interest.
Pre-sessional course (non-assessed)
Students are required to attend a pre-sessional course before the beginning of the programme, incorporating a programme of classes and welcome events. This course will provide an intensive 'boot-camp' training in the basic principles of business, and the global environment in which firms operate. This is designed to give an essential context to the specialist marketing knowledge which you will develop throughout the programme, in order to build your understanding of the strategic role marketing management plays in driving business.
Compulsory core courses (2.0 units)
- Principles of Marketing (0.5 units)
Exploring the key analytical frameworks, technical tools and concepts essential to building an effective marketing strategy, and developing students' skills in analysing and making sense of complex real-world business situations.
- Marketing Analytics I: Consumer Analysis Fundamentals (0.5 units)
An absolute essential in the age of Big Data, this course provides a fundamental understanding of marketing analytics and research methods, and the interpretation and use of data insights.
- Consumer Insights I: Behavioural Fundamentals (0.5 units)
Developing an understanding of human psychology and consumer behaviour to bring insights to fundamental questions, including why consumers want what they want, what information they will respond to and what they will ignore, and how and why they make decisions.
- Marketing Action Learning Project (0.5 units)
A team project analysing and solving a real-world marketing issue within an organisation, bringing together learning across all courses in the programme. Students will develop team-working skills and consulting experience, working to produce a marketing report with in-depth insights to provide a basis for recommendations for effective solutions to a complex real-world issue.
Optional elective courses (2.0 units)
In addition to the core courses above, you will tailor your programme according to your own interests and career goals with optional elective courses.
You will have the opportunity to select from a choice of specialist marketing elective courses below, as well as options to expand your knowledge with elective courses from leading academic departments across LSE, covering a wide range of broader topics relevant for marketing managers today.
Specialist marketing electives
- Marketing Analytics II: Analytics for Managing Innovations, Products & Brands (0.5 unit)
Building insights in state-of-the-art Marketing Analytics models for managerial decision-making in marketing, which enable companies to emerge as market leaders, successfully launch new products or innovations, and manage mature products and brands.
- Consumer Insights II: Judgement and Decision Making (0.5 unit)
Introducing the field of behavioural decision science to develop an in-depth understanding of human judgement and decision making, including insights into cognitive biases and heuristics, preferences and values, decision making under uncertainty and risk, principles of choice architecture, and how to bring about behavioural change.
- New Media Marketing (0.5 unit)
Developing cutting-edge tools and techniques for strategic online advertising and social media marketing, with technology and analytics to collect, analyse and act on customer insights.
- Pricing Strategy (0.5 unit)
Providing an essential understanding of the fundamental principles of pricing strategy, pricing tactics and implementation, using analytical tools, theories and frameworks to formulate successful strategies in pricing.
Career development with the MSc Marketing
LSE is ranked #5 in the world for its reputation with employers (QS ranking 2016), and the MSc Marketing will provide a platform to transform your career.
Whether you are looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward.
You will graduate as a well-rounded marketing manager, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this, you will build your professional talents with core courses developing your team working and communication skills, and consolidate your fundamental understanding of the marketing industry.
LSE Careers will provide tailored individual support with your professional development and job search throughout the programme. They offer one-to-one Career Consultant sessions, access to employers with career fairs, seminars and workshops, a vast database of employment opportunities via the LSE Career Hub, and help with job hunting, CVs/resumes and interviews.
Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide.
Here are some examples of the companies and organisations which our alumni now work for:
- Undergraduate degree at 2.1 level or above, or international equivalent. Applicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics.
- No prior work experience is required, however, students with experience are welcome. Please detail any relevant experience in your application.
- All applicants must submit a GMAT or GRE score
- English language requirements
Your application will be considered on its academic merits. An offer of a place may be conditional on attending additional courses and/or passing qualifying examinations at a suitable standard, in addition to your degree. You should note that there are always many more applications than places available at LSE and possession of the minimum entrance requirements does not guarantee that you will be offered admission. It is therefore in your interests to apply as early as possible.
How to apply
Submit an application to the LSE Graduate Admissions Office.
Applications are now open for entry to the programme in Autumn 2017.
We operate rolling admissions so we don’t have a closing date, and places are currently available on this programme. However, we offer places on a first-come, first-served basis, so we encourage you to apply as early as possible to avoid disappointment.
Our admissions process is managed centrally, so please visit the LSE Graduate Admissions Office for queries about the application process and requirements.
Fees and financial support
Programme tuition fee: UK/EU £25,944 (provisional EU); overseas £26,448
The LSE provides a range of financial support options for the UK and international graduate students.
Program taught in: