Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.
We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.
Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from learning alongside students from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.
Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.
GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.
What you will study
Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.
As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.
Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will:
- Evaluate and critically approach modern marketing theory and practice
- Explore the role of branding, communications, technology and relationship-building in marketing strategy
- Analyse and appreciate both business and digital environments within the contexts of marketing management
- Study realistic marketing situations and problems
- Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical entry requirements
UK Honours degree 2:2 or equivalent
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
If you do not meet the English language requirements, you may be eligible for the English for University Study programme.
Fees and funding
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2018/19
- Home: £5500
- RUK: £5500
- EU: £5500
- International: £12600
If you commence your studies in September 2018 or January 2019, these are the annual or module fees that apply to the duration of your course; however, fees are subject to change. For full details on how fees may change read our fees and refund policy.
In addition to course tuition fees, you may encounter additional costs during your time at University.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
If you have any questions or enquiries regarding scholarships available for 2018/19, please feel free to contact the student enquiries team.
International student start dates
For new international students, orientation events start on 14 September 2018. This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.
There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
About the School
Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy, ... Read More