The MSc Marketing programme offers an opportunity for students with a non-business management undergraduate degree to achieve a thorough understanding of marketing. Marketing is a central function for all organisations and involves an alignment between the activities of an organisation and its stakeholders such as customers, employees, suppliers, local communities, government and regulatory authorities.
The programme provides a systematic analysis of the marketing field and its application across multiple contexts. From goods-centred activities to service environments, you will first analyse the organisational context and identify ways in which an organization delivers value through marketing and research activities. You will then study two optional modules to suit your interests and career aspirations. The ‘Marketing in Context’ module then allows you the opportunity to explore the application of marketing within contemporary areas. The programme will conclude with a Marketing Project that integrates the application of core marketing course concepts in the context of a specific organisation.
The programme is designed to help you develop confidence in understanding and applying core marketing concepts and skills. You will learn in a supportive and creative environment that embraces the international experiences of your peers and the multi-national staff in a research-rich Business School.
Cardiff Bootcamp: an extended introduction specially designed to embed you into the programme and Cardiff learning community.
The Career Enhancer Service: support from professional advisors to enhance your entry into the workplace and fulfil your career ambitions, including workshops on job search skills, CV writing, assessment centres, and interview techniques and access to careers fairs, job opportunities and business networks.
Programme of high-profile business speakers and company visits.
Access to our global alumni network.
Understanding real-world marketing challenges in a range of contrasting contexts.
Marketing in Context – an integrative capstone module in which the overarching theories delivered earlier in the programme are challenged against context-specific backdrops.
A final live project that enables you to work in a team to complete a marketing project report for an organisation based on a defined brief.
Opportunities to make a difference to society and the economy through study and extra-curricular activity in line with Public Value.