MS in Marketing Program, a STEM Designated Program
Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.
The Master of Science in Marketing degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (nine credits), required marketing core courses (six credits), elective courses (six credits) and electives (nine credits), for a total of 30 credits.
To view course descriptions for each of the MS in Marketing courses listed below, be sure to visit the online course catalog to learn more about each course.
Total of 30 credits taken in following areas:
Business Foundation Courses (9 Credits)
- Economic Foundations of Business (1.5 credits)
- Understanding Financial Statements (1.5 credits)
- Accounting for Managerial Decisions (1.5 credits)
- Fundamentals of Financial Management (1.5 credits)
- Data Analysis & Decision Making (3 credits)
Marketing Core Courses (6 Credits)
Creating Customer Value (1.5 credits)
Managing the Marketing Mix (1.5 credits)
Seminar in Marketing Research (3 credits)
Marketing Core Selective Courses (6 Credits – Select 2 of 3)
Strategic Brand Management (3 credits)
Marketing Communications Strategy (3)
Managing Innovative Products and New Ventures (3 credits)
Marketing Electives (9 Credits – Select 3)
Marketing and the Internet (3 credits)
Market Measurement and Analysis (3 credits)
The estimated total cost for attending our MS in Marketing STEM designated program for the 2018-2019 academic year is detailed in the chart below. This chart is based on a student taking 18 credits in year one and 12 credits in year two. Your actual costs will vary based on the number of credits you take each semester and how many semesters you take to complete the program. You must take at least 9 credits for each of your first three semesters to maintain a full-time graduate student status.
The amount of your tuition bill each semester will vary according to the number of credit hours for which you register. The basic graduate tuition rate for the 2018-2019 academic year is US$1,559 per credit hour.
Program taught in: