The master's programme in Consumer & Business Marketing gives you the necessary knowledge and skills to critically analyze the forces and practices that shape and change the future of markets, organizations and communities and to address the social and political context wherein they are embedded. The programme provides a solid background for students pursuing a career in marketing, communication, consulting and government. The programme also provides a solid background for students pursuing an academic career in research and teaching.
Students take four courses per term during the first two semesters. Courses on the programme include marketing theory, consumer culture theory, expressive communication strategies, and strategic management. In the third semester you may broaden or specialize your interests by choosing between a number of select electives offered by the School or by other departments in the Social Sciences Faculty. Nordic and EU citizens also have the option of international exchange. During the last semester of the programme you will write a 15,000 words master’s dissertation. The dissertation enables you to further advance the skills and knowledge you have developed during the taught courses by applying relevant theoretical perspectives and social science methods in an empirical setting. The dissertation is a scholarly piece of work where you are expected to make a contribution to both research and practice.
Successful applicants are required to hold a bachelor’s degree, preferably with a strong major in a social science or humanities discipline.
The programme is thematically organised. The firstsemesterfocuses on how economic, political and technological developments affect markets and organisations, and how these in turn shape consumption, leadership and work in contemporary society.
The secondsemester consists of courses in Business administration: Strategic Management, Consumer Culture Theory, Marketing & management in a Globalized Worldand Marketing Management.
To continue onto year 2, students must have accomplished a minimum of 52.5ECTS during year 1.
The thirdsemester consists of courses focusing areas of importance for current management and marketing research. Topics including culture, globalisation, power, change, creativity and innovation are explored in detail. Swedish/Nordic Students have the possibility to spend thisterm abroad at an international partner university.
The fourthsemester consists of writing a Master's dissertation, which is expected to be a scientific piece of work with a contribution that advances research.
90 000 SEK per year for non EU/EEA citizens.
More info on our website www.sbs.su.se
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