MSc in Marketing
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as provide you with a detailed understanding of the marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment.
About this Course
The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.
Who is the course for?
The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.
Award and Progression
The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.
Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. a business related honours degree) or equivalent on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications.
This course extends over 1 academic year.
An indication of the schedule of class days and times is: Monday and Wednesday evenings 18.00 - 21.00 and some Saturday workshops
Program taught in: