MSc in Marketing

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Introduction

Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations. Key features of the program Weekday classes between 18:00 – 22:00,twice or three times per week on average. A 14-month program 13 core modules and 4 workshops Assessment: group reports/presentations, case study analysis, mid-term tests, final exams Dissertation or Internship or Elective courses Highlights of the Program A Focus on Applied Learning: The program is purposefully designed to continuously provide students with opportunities to test the practical relevance of the marketing topics taught. Through project work, case study analysis, and software applications students are encouraged to apply theory on actual business data. Innovative Curriculum: The program offers three unique integrative courses that differentiate it from any other MSc in Marketing degree in the market: 1) The Marketing Engineering course involves computer-assisted marketing analysis and planning. Students work with marketing data and information in order to improve the efficiency and effectiveness of marketing decisions. 2) The Marketing Metrics course introduces students to the importance of marketing accountability, describes in detail the meaning and analytical working of key marketing performance measure, and presents students with a roadmap for selecting the appropriate marketing measures given specific marketing-related decisions. 3) The Consultancy Project engages students with an actual marketing consulting project with a client organization where students are not only faced with concrete marketing challenges but they are also immersed in the real world work context.

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About the School

ALBA Graduate Business School

ALBA Graduate Business School at The American College of Greece was founded in 1992 and operates under the auspices of the business community, an association of corporations and institutional organiza ... Read More

Athens

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MSc in Marketing

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About the School

ALBA Graduate Business School

ALBA Graduate Business School

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