The MSc in Marketing is one of Montpellier Business school’s programs in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths in the international arena.
Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm’s branding strategy.
Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers’ current and future purchase and consumption patterns. The program contains an ideal balance between theory and practice, and the curriculum brings knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural, food & wine and services.
We will provide you with tools and techniques to foster your marketers’ skills, allow you to master the marketing processes to find new solutions for problems with ethics and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.
French courses are provided during the academic year and cultural and company visits are organized during the program.
Through one year of training, you will meet professional experts and develop solid know-how ready to confront the challenges of your future career (with serenity).
- Duration: 18 months including 4-6 months of internship or professional experience
- Intake: once a year in September
- Mode: Full time
- 472 hours from October to May
- From June to December: Master Thesis and 4-6 months minimum of professional experience: internship or job in France or abroad
- Credits: 90 ECTS
- Language: entirely taught in English
- Certified by the label “Conférence des Grandes Ecoles”
- Location: Montpellier Business School campus
- Tuition fees: 13 900 €
- A Bachelor degree or equivalent
- English test: a minimum score of TOEFL 80/120 or TOEIC 785/990 or IELTS 6/9 or M.B.S. English test B2 (free)
- Relevant professional goals
- You will have to complete the online application form (which can be saved and completed over time)
- Selected applicants will be scheduled for admission interviews via videoconference or at Montpellier Business School
- Copy of passport
- One passport photograph
- Curriculum vitae/resume
- Copies of highest diploma obtained
- Copies of transcripts of records from the past three years. Please provide an English translation of your documents if they are written in other languages than French and English
- Proof of English Language Proficiency: minimum score of TOEFL 80/120, IELTS 6/9 or TOEIC 785/990 or Montpellier Business School English test (free) B2. Candidates with previous English studies are exempted.
- Online registration: From October 8th, 2018 to July 2019
- Deadline for registration :
- July 1st, 2019 for non-EU applicants
- July 31st, 2019 for EU applicants
Marketing Manager, Operational Marketing Manager, Strategic Marketing Manager, Product Manager, Brand Manager, Manager International Development, Communication Manager, Merchandising Manager, International Marketing Manager, etc.
Why choose this program?
- Top level faculty
- An innovative pedagogical method
- A truly international environment
- An excellent employability rate for our Montpellier BS graduates: 70% of students from our programs are hired before they even graduate
- Unrivaled networking opportunities
- An AACSB, EPAS and AMBA accredited School
Program courses (1rst and 2nd semester)
In this course, students will learn to analyze complex workplace situations from conflict resolution to motivational team dynamics and how to implement strategic solutions.
International Strategic Marketing
Students will learn how to successfully conduct marketing activities in an international setting and enhancing their capacity to analyze and target global marketing opportunities, select the best market-entry strategies and to design an integrated marketing-mix strategy.
Advanced Strategic Marketing
Students will explore the tools and models that guide managers involved in creating marketing plans. This course will develop students’ abilities to critically analyze managerial situations for the purpose of formulating relevant and creative marketing strategies.
This course offers training to project leaders and future company managers on e-commerce, digital marketing and online communication. Students will learn the skills needed to realize marketing strategies, analyze the Eco-web system, manage and control an e-commerce venture and bond community networks, manage an online campaign and how to analyze indicators.
It is a campus-wide competition via a business simulation that allows students and professionals a risk-free platform to test theories and make decisions. Competitor actions and reactions, new product launches, sales and distribution strategies will all define how teams manage their own product portfolio, R&D, positioning and pricing strategy.
This course will focus on developing professional communication in the workplace. Students will apply critical thinking and problem-solving skills to effectively implement appropriate responses to communication issues.
This course will develop a framework for understanding the essential ingredients of effective marketing of luxury brands and services. The course will help students understand the demands and challenges in this sector.
Food and Wine Marketing
In this course, there will be a focus on the gastronomic and enology sector. Students will examine the relationships between consumer behavior and marketing strategies in the wine and food market.
CRM Big Data
Utilising business intelligence systems can turn data into decision-ready insights. The objective of this course is to introduce ways a marketing manager can implement strategy and how to organize flows of information into the Marketing Information System.
Graphic Design and Brand Communication
The objective of the course is to teach students how to communicate messages to consumers with graphic design, and to introduce concepts of semiotic theory to understand the visual communication phenomena. They’ll learn what the different variables marketers use to communicate with consumers through designing their logos, websites, advertising and packaging.
Social Impact Marketing
The course aims to contribute to ethics and responsibility awareness.
Students will implement and evaluate an ethical and responsible approach to maximizing economic, social and environmental performance.
Consumer Behavior and Psychology
Understanding the consumer psyche is important to marketers as they formulate their marketing plans. In this course, students will evaluate the consumer decision-making process and how these impact strategy.
It is not necessary for incoming students to speak French as all courses are offered in English. However, French language courses will be offered to students in order for them to have a more engaging cultural experience.
Students will be asked to write a master’s thesis in order to graduate from this program. This represents an important component of the MSc learning experience. The objective is to investigate in depth an international business issue and to open doors for contacts and networking.
4 to 6 months of professional practice, internship or job
Teams of students from various cultural and academic backgrounds will embark on this entrepreneurial journey drawing on each other’s’ specialties to create a viable business. The objective of this project is to create a new and innovative company. To aid in their collaboration students will be exposed to experienced entrepreneurs and tools across various dimensions such as innovation, logistics and marketing. Finally, they will be asked to conceive all of the financial aspects and pitch their project to an academic panel and potential investors.
Program taught in: