MSc in Marketing of Luxury Goods & Services

International University of Monaco

Program Description

MSc in Marketing of Luxury Goods & Services

International University of Monaco

The Master of Science in Marketing of Luxury Goods and Services

This course welcomes students from various backgrounds and is intended as comprehensive training in marketing. However, strong market segmentation and fierce competition have led to more and more stringent selection criteria.

The course covers 4 specialities that enable students, depending on their skills and professionalism, to acquire true added value in a market where it is essential to make your mark. The range of career opportunities is thus very wide, aimed at both general and more niche posts such as product manager, an account manager in an advertizing agency, market research executive, semiotician, consultant, brand manager.

The Master of Science in Marketing of Luxury Goods and Services gives a global overview of marketing today in France and internationally. The programme is improved each year, teaching the latest marketing techniques, at the same time following trends and meeting expectations from the profession.

Supervision by researcher-teachers and industry professionals show synergies and the need to master the basics to then apply them to concrete situations. Above and beyond knowledge and expertise, students’ curiosity and diverse profiles make the course as rich for them as it is for us.

Curriculum

Cross-discipline and basic courses

  • Management and Business Strategy
  • Consumer psychology and persuasion tactics
  • Operational marketing and customer loyalty techniques
  • Financial Management applied to marketing
  • Market research and studies
  • Launching and managing new products
  • Merchandising
  • Marketing for distribution networks
  • Marketing and sales strategies
  • Relationship marketing and CRM
  • International marketing

Specialized Courses

  • Brand Management
  • Psycho-sociology and communication semiotics
  • Media planning and understanding the media
  • Brand semiotics
  • Design strategy
  • Marketing and the media
  • Brand law
  • Brand advertizing
This school offers programs in:
  • English


Last updated December 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
16 months
Full time
Price
Price
22,250 EUR
Information
Deadline
Locations
Monaco - Monaco-Ville
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
Monaco - Monaco-Ville
Application deadline Request Info
End date Request Info
Application deadline Request Info
End date Request Info