MSc in Marketing and Creativity

ESCP Europe Business School

Program Description

MSc in Marketing and Creativity

ESCP Europe Business School

Programme Objectives

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management, and Analytics.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments.

On top of that students get a minimum 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups!

Students spend the majority of their time in the vibrant city of London, with one term hosted at the Paris campus, thereby benefitting from two of the world’s most recognised centres of creative excellence.

The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Admission Requirements

  • Bachelor degree in any discipline (a Master 1 is required for students completing university in France).
  • A minimum of 18 months of relevant professional work experience (can also include internships, voluntary work, and part-time jobs) in a customer-related activity such as sales, marketing, retail, service or creative industries.
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer.

Fluency in English

  • English language certificate acquired during the previous two years
  • This applies for non-native speakers who have not studied their degree in English. We require the following minimum scores on the tests:
  • TOEFL written test: 600; TOEFL IBT: 100; TOEFL computer-based: 250; IELTS: 7.

Candidates without language qualification certificates can be tested at our campus on the same day as the interview.

Fees

  • Tuition fees for the programme are set at £19,900 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.
  • There is an application fee of £130 for all applicants. Please note that the application fee is non-refundable.

Tuition fees may be subject to change.

Scholarships

ESCP Europe strives to attract the best students, regardless of their financial background.

As such, the School offers a selection of financial need and merit-based scholarships. Around 400 are awarded every year, representing a total of €1,500,000.

The MSc in Marketing & Creativity offers students partial scholarships worth up to £3,000 on the basis of both academic excellence and financial need.

For the MSc Marketing & Creativity, there are four scholarship application deadlines:

  • 15 July 2018
  • 7 October 2018
  • 18 November 2018
  • 9 December 2018
This school offers programs in:
  • English


Last updated November 23, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Duration
Duration
18 months
Full time
Price
Price
19,900 GBP
Information
Deadline
Request Info
Candidates will be admitted on rolling base.
Locations
France - Paris, Île-de-France
Start date : Jan. 2019
Application deadline Request Info
Candidates will be admitted on rolling base.
End date Request Info
United Kingdom - London, England
Start date : Jan. 2019
Application deadline Request Info
Candidates will be admitted on rolling base.
End date Request Info
Dates
Jan. 2019
France - Paris, Île-de-France
Application deadline Request Info
Candidates will be admitted on rolling base.
End date Request Info
United Kingdom - London, England
Application deadline Request Info
Candidates will be admitted on rolling base.
End date Request Info