MSc in Marketing & Communications

Rome Business School

Program Description

MSc in Marketing & Communications

Rome Business School

Starting Date: each year in March and October.

The MSc in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment.

The quality of the teaching, 2 months guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The MSc in Marketing & Communications is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this degree are typically:

  • graduates with or without previous experience in marketing and communication
  • marketing professionals
  • communication professionals
  • professionals operating in environments other than marketing and communication who wish to acquire a deeper knowledge or start working in this field
  • entrepreneurs who are seeking to build foundations in marketing communication knowledge.

Structure (1 year)

  • Six months of lectures
  • Six months dedicated to international internships and project work
  • Visits at international companies and organisations
  • Guaranteed Internship in USA, Dubai or Europe
  • Integrative cultural programme
  • Seminars and events

Contents

  • Introduction to Marketing
  • Company and Marketing Strategy

Understanding the Marketplace and Consumers

  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour

Designing a Customer-Driven Marketing Mix

  • Segmentation, Targeting, Differentiation and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing: Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy

Communication and Promotion

  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management

Online Marketing

  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising

Competing on an international scale

  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility

Special Contents

The technical/professional teaching is enriched by:

  • Company tours, to get to know managerial systems and players from the inside
  • Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management

Learning options and Tuition Fees

The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the MSc in Marketing & Communications in the most suitable way for your needs.

  • Full-Time Formula (on-campus): € 12.000
  • Executive Formula (on-campus or online): € 5.500

Students Experience

In this video, you can listen to the experience that Ashley Hanna had while studying at the Rome Business School. You too can make a life-changing experience, apply now!

This school offers programs in:
  • English
Rome Business School

Last updated December 20, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
Oct. 2019
Duration
Duration
1 year
Part time
Full time
Price
Price
15,000 EUR
Information
Deadline
Mar. 18, 2019
March 18th for EU applicants. February 16 for non-EU applicants.
Locations
Italy - Italy Online
Start date : Mar. 2019
Application deadline Mar. 18, 2019
March 18th for EU applicants. February 16 for non-EU applicants.
End date Mar. 31, 2020
Start date : Oct. 2019
Application deadline Request Info
End date Oct. 31, 2020
Italy - Rome, Lazio
Start date : Mar. 2019
Application deadline Mar. 18, 2019
March 18th for EU applicants. February 16 for non-EU applicants.
End date Mar. 31, 2020
Start date : Oct. 2019
Application deadline Request Info
End date Oct. 31, 2020
Dates
Mar. 2019
Italy - Rome, Lazio
Application deadline Mar. 18, 2019
March 18th for EU applicants. February 16 for non-EU applicants.
End date Mar. 31, 2020
Italy - Italy Online
Application deadline Mar. 18, 2019
March 18th for EU applicants. February 16 for non-EU applicants.
End date Mar. 31, 2020
Oct. 2019
Italy - Rome, Lazio
Application deadline Request Info
End date Oct. 31, 2020
Italy - Italy Online
Application deadline Request Info
End date Oct. 31, 2020