In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the center of all business activity.
Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organization, and heighten the demand for your insights in the industry. The diverse international culture at the Business School provides a truly global learning experience.
Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.
A Bachelors Honours degree with 2:2 in any subject, or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above.
- Managing People: The concepts and practice of management and leadership in the changing nature of international work and business. You'll take an evaluative approach to exploring these areas in a range of organizational scenarios. This will help you develop a range of conceptual and practical managerial tools.
- Marketing & Strategy: Explore and analyze this premise: in order to be successful, organizations must have a good understanding of their customers’ requirements and achieve organizational objectives by satisfying their customers’ needs and wants. You'll look at marketing against the backdrop of corporate strategy development, and establish links between the two activities.
- Leadership Essentials: Leadership theory and practice in a variety of business contexts. You'll recognize and address the challenges of contemporary leadership and improve your skills in strategic leadership, leading in a global context and leading change.
- Contemporary Issues in Marketing: The theoretical and practical application of a range of contemporary issues in marketing management. The unit draws on research conducted by staff in our Business School to give you knowledge of important developments in marketing. You'll be encouraged to debate and evaluate these issues throughout the unit.
- Business Relationships & Networks: Examine the challenges, tasks, and approaches linked with managing inter-organizational relationships and networks in domestic and international settings. You'll explore strategic management and marketing-related aspects of business-to-business relationships with the help of frameworks that use network-based perspectives.
- Marketing Communications: Marketing communications is ever-changing. New theories, cultural influences and technological advances all combine to create a dynamic environment. You'll examine key issues and challenges in marketing communications. The unit covers strategic issues of integration and planning as well as the tactical considerations needed to execute marketing communications campaigns that meet consumer needs.
- Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you. You'll have the opportunity to undertake optional work experience as part of your Research Project unit, subject to interview and availability. This experience can be used to inform your Project.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world which will provide you with the edge in the industry to be a future leader in your area of expertise.
Some of our Marketing Management graduates are now undertaking roles such as:
- Accounts assistant
- Assistant buyer
- Business management trainee
- Coordination officer
Industries worked in
- Human Resources
If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.
Program taught in: