Start date: September 2022
Language: English + some elective courses in Spanish.
Language learning: Optional classes in Spanish, German and French.
Location: Barcelona - Sant Cugat Campus
Study tours: January
Internship (optional): 3 - 6 months worldwide
From consumer insights to brand management and from e-commerce to social media, marketing is a critical success-dynamic in today’s business panorama. There has never been a more exciting time to work in marketing.
The Esade MSc in Marketing Management prepares you to excel in this fast-changing environment. It exposes you to the essential theory while challenging you to build the agility, strategic thinking and confidence to find effective solutions to complex, real-world marketing challenges. You’ll emerge with the rounded capabilities of a world-class socially responsible marketer: able to analyse, evaluate, and manage market opportunities in the global context. Navigate the complexities of today’s digital environment. And take your career wherever you want to.
The learning needs for a rewarding international career in marketing
Master the theory. Build a holistic understanding of businesses and stakeholder ecosystems. And develop the skills, agility and sensitivity to manage marketing solutions in a complex business world defined by disruptions and ethical queries.
Discover the details of the Esade MSc in Marketing Management programme: what you’ll learn, where you’ll travel, who will guide you and when you can start.
Reasons to Choose the MSc in Marketing Management
Esade is defined by thinking differently. When you join the MSc in Marketing Management programme, you enter a world of people committed to questioning assumptions and driving change.
You join a centre of academic excellence that’s renowned as one of the best on the world. You learn from game-changing marketing experts who help set the industry agenda. Top recruiters seek out Esade graduates like you because they know that the up-to-the-minute insights, skills and knowledge you develop will prepare you to have a positive impact on business.
And you’ll be a part of the Esade community for life, forging ties and networks with next-generation leaders from every continent. Esade is a rock-solid foundation for your future career. How high you want to build it is up to you.
Tailor the programme to suit your career goals and areas of personal interest. Specialise by sectors (E-commerce & technology, Fashion or Sports, and Health) or by function (Brand/Communication, Research/Consulting or Sales).
While giving you a solid foundation in theory, the programme takes a highly practical, hands-on approach that exposes you to international marketing best practices in action.
The Marketing Professional Challenge is your chance to demonstrate your talent. Show us what you can do and you could be rewarded with up to 100% of tuition fees.
Begin your postgraduate education among the business leaders of tomorrow, on one of the best Masters in Marketing Management in the world.
During intensive, week-long study tours you’ll visit top universities and leading companies around the world. Specialist seminars will give you actionable insights into critical topics.
Having a second language is a key tool and differentiator; consolidate your knowledge of Spanish, or, for native Spanish speakers, there's the option to take French or German lessons