Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.
This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.
8 reasons to study here
- Educational excellence:
For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore, we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
- Developing employability:
the division holds residential weekends and provides internship and placement opportunities for students.
- Exceptional learning resources:
No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
- Guest lectures:
industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
- Professional accreditation:
Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
- Entrepreneur support:
Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported by the course and University.
- Networking opportunities:
Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
- Research active academics:
you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.
The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units, the course provides specialist units in advertising, public relations and options in associated fields. In addition, the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.
Key course information - ordered by mode
|Full-time||15 months||January; September||Southwark Campus|
|Part-time||30 months||January; September||Southwark Campus|
- Integrated marketing communications (20 credits)
- Cross-cultural buyer behavior (20 credits)
- Creative and media strategy (20 credits)
- Emerging issues in marketing communications (10 credits)
- International brand management (20 credits)
- Research methods (20 credits)
- Dissertation 20,000 words (60 credits)
Plus one elective unit (10 credits)
- Public relations
- International marketing
- Social marketing strategy
- Market-driven marketing
- Digital and social media
Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organizing events. Excellent writing and confident presentation skills are essential to working in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However, the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000.
LSBU Marketing graduates are employed in a variety of organizations such as OgilvyOne Worldwide, eSearchVision, Osney Media.
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising, and communication, as university academics, and in public sector and not for profit marketing functions.
We are the University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject area.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialize in the communications aspects of marketing.
All modules are subject to change by the university and may differ from the modules you are offered during your studies.
This school offers programs in:
Last updated September 8, 2018