Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post-graduate education in integrated marketing communications.
Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications, achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.
The MSC Marketing Communications (with Internship) offers students the opportunity to work in the industry for up to 5 months full time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.
Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.
Key course information - ordered by mode
|Full-time||19 months||January; September||Southwark Campus|
- Integrated marketing communications
- Emerging issues in marketing communications
- Creative and media strategy
- Cross-cultural buyer behavior
- International brand management
- Research methods
Electives (one from)
- Digital and social media
- Public relations
- International marketing
- Market-driven marketing
- Social marketing strategy
15,000-word research dissertation as well as internship reflective practice project
Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organizing events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However, the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000.
LSBU Marketing graduates are employed in a variety of organizations such as OgilvyOne Worldwide, eSearchVision, Osney Media.
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising, and communication, as university academics, and in public sector and not for profit marketing functions.
We are the University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Teaching and learning
The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals, and reviews. The team has broad industry experience in marketing communications as consultants, senior managers, and agency directors.
Student engagement with industry-led research, practitioner shadowing, and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.
Students on this course have the added advantage of having access to the substantial international marketing communications and consumer behavior research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide, will continue to disseminate new findings to students.
- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
- Mature students will be considered with a minimum of 3 years relevant work experience.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.
All modules are subject to change by the university and may differ from the modules you are offered during your studies.
This school offers programs in:
Last updated September 8, 2018