Our Master of Science in Marketing Analytics and Insights program is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioral patterns, creating new product concepts, and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.
Merakist / Unsplash
Why Choose NUS MSc in Marketing Analytics and Insights?
Sharpening your Competitive Edge, Market your PotentialOur MSc in Marketing Analytics and Insights program uniquely focuses on training future marketers with the following three strengths. First, the ability to uncover and articulate specific data-analytics needs to address marketing problems. Second, the mastery of state-of-the-art research tools, which are the necessary hard skills to tackle such needs. Third, the effective communication of analytical insights. Structured over 12 to 15 months, you will learn from distinguished faculty members with recognized expertise in their fields, as well as from talented peers and colleagues from diverse cultures and backgrounds.
Provoking Thought LeadershipWith 139 distinguished international faculty from more than 20 countries, offering broad industry experience and seasoned business insights, our NUS Business School faculty are committed to providing you with an enriching and stimulating business education.
A Vibrant CommunityAs a student in the MSc in Marketing Analytics and Insights program, the student experience should not only be restricted to the classroom. In addition to academic activities, you will have access to a myriad of social, corporate, and enrichment activities, which are organized specially for you to have a fulfilling time here at NUS.
The NUS Alumni CommunityThe National University of Singapore is world-renowned for its academic excellence in education, research, and service. Upon completion of your NUS MSc in Marketing Analytics and Insights, you will join a vibrant network consisting of more than 38,000 business school graduates and 300,000 university alumni from diverse backgrounds and disciplines. On top of this, you will have the honor of establishing the alumni network for our NUS MSc in Marketing Analytics and Insights community.
Program Structure & Curriculum
Our MSc in Marketing Analytics and Insights program is delivered intensively over 12 to 15 months in a three-semester structure consisting of core and elective modules, as well as a credit-bearing Marketing Analytics Project (MAP) or internship. You are expected to complete 40 Modular Credits (MCs) to graduate. There is no further specialization offered in the program.
August – November
January – April
May – July / May – October
1 Module (0 MC):• Principles of Marketing
3 Core Modules(12 MCs)2 Elective Modules(8 MCs)
2 Core Modules(8 MCs)2 Elective Modules(8 MCs)
Marketing Analytics Project (MAP) orInternship (4 MCs)
Limited study awards are available for outstanding applicants. The study award will cover a portion of the program fees.
Study award recipients are chosen based on merit. To increase your chances for a study award, a competitive GMAT/GRE score is expected. There is no need to apply separately for the study award.
Other Financial Aids
Prodigy FinanceStarted by three MBA graduates who experienced first-hand the difficulties of financing an MBA, Prodigy Finance offers loans to international postgraduates attending top universities like the National University of Singapore.
InCredInCred is an India-based new-age financial services platform that leverages technology and data science to make lending quick and easy. Backed by a passionate team of experts with a track record of education lending, InCred has assisted thousands of Indian students to attend 700+ universities across 22+ countries in 3 years since its inception. InCred is proud to financially support Indian students to pursue their higher education dream in the world’s best schools, including the National University of Singapore.