AACSB Accredited


Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. This course will offer you a combination of commercial, theoretical and creative units to ensure you have a significant advantage in this fast-paced and dynamic industry.

The programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions to complex advertising challenges.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial industry experience, bringing lectures to life and offering practical support on student projects.

This course is also approved and accredited by the Chartered Institute of Marketing and has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry.

As a marketing Masters student you will:

  • Experience working and consulting on 'live' client projects for businesses within the Manchester region
  • Have the opportunity to undertake a business internship during the period of your studies
  • Network with the widest range of professional bodies offered by any UK University
  • Participate in 'immersion day' visits to agencies
  • Attend masterclasses where you learn best practice from leading industry speakers and thought leaders
  • Acquire the knowledge and skills offered throughout the degree programme to be a skilled advertising professional

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience.

Features and benefits of the course

  • The Programme Leader is a Senior Examiner with the CIM and as part of the relationship with the CIM organises CIM funded events at the Business School. Past events have included e.g. Working in Television in a Digital World with ITV.
  • You will be taught in the internationally recognised multi award-winning Business School on our Manchester Campus.
  • Extensive use of the University's online virtual learning portal 'Moodle' to provide additional learning materials, communication and also as an aid to discussions.
  • Participate in 'immersion day' visits to agencies
  • Access to a wide network of practitioners and agencies e.g. The E-Word, Seventy Seven, BJL, TBWA, Mediacom.
  • The opportunity to gain 'real' client and campaign experience via the Live Client Brief.

Course details

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the creative and digital media industries.

Core units

  • Masters-level Learning
  • Advertising Strategy and Trends
  • Creative Advertising
  • Strategy for Digital
  • Persuasive Writing
  • Live Client Brief
  • International Brand Strategy
  • Dissertation/Extended Research Proposal

Option units

Choose one from a list including:

  • Critical Perspectives in Entrepreneurship
  • Project Management Framework
  • Analytics in Marketing
  • PR Specialisms
  • Business Analytics
  • Sports Events Management
  • Cultural Events and Festival Management
  • Uniwide Language
  • Internship Project

Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

Program taught in:
  • English

See 44 more programs offered by Manchester Metropolitan University »

Last updated July 31, 2019
This course is Campus based
Start Date
Sep 2019
1 year
9,250 GBP
UK and EU students: £9,250 per year. Non-EU and Channel Island students: £15,500 per year.
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