The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.
- Start date: September 2019
- Entry level: BSc in Economics or Business | Management
- Duration: 3 or 4 semesters
- Schedule: Full-time
- Profile: Recent graduates up to 2 years professional experience
- Program language: Fully taught in English
- Employability: 2/3 of students found a job before graduation
The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.
Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high-level marketing positions.
It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.
This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Acquire the expertise and skills to launch a career as a product manager, branding specialist, advertising strategist, or consumer insight analyst.
1st Semester | 2nd Semester
General Business Foundation Courses
The foundation courses are designed to consolidate your integrated view of the firm and the business environment.
The marketing specialization provides additional training and in-depth knowledge to prepare you for a successful career in Marketing.
You may take free elective courses outside of your program to complement your area of expertise, or simply explore a topic that interests you.
Leadership Lab is designed to help you develop important competencies for managing and working with people and, therefore, for lifelong employability and growth. You can select among 1) career and employment workshops, and 2) personal development workshops.
International Experience (optional)
To obtain a valuable international experience and further improve your knowledge, you can pursue an exchange semester in one of CATÓLICA-LISBON prestigious partner schools around the world.
Summer Internship (optional)
Students are encouraged to complete a summer internship before or during the MSc program.
The thesis project involves a research methodologies workshop, designed to provide you with advice, resources and useful tools to plan the research for your thesis and a dissertation.
- 400 Students per year
- 48% Female students
- 23 Average Age
- 35+ Nationalities
- 50% International students in class
- 6 Months average professional experience
Management or Economics graduates who seek a high-level career in marketing, including in sales, market research and analytics, branding, or advertising.
Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.
When to apply
2019 intake: Applications for the 2019 fall intake will open soon.
How to apply
Start your application online, provide us with your personal information, upload the mandatory documents and pay the application fee. Graduates with a non-quantitative degree, must submit the GMAT/GRE result or take the CATÓLICA-LISBON Internal Admission Test. The Admissions Jury reviews your application and makes a decision.
Tuition Fees & Scholarships
MSc in Management with specialization in Strategic Marketing
|Semesters||Program total fees|
|4-semester track (with optional exchange semester)||13.155€|
Please note that application fee is not included in total fees. This fee and the enrollment fee, are non-refundable.
CATÓLICA TOP+ SCHOLARSHIP
CATÓLICA Top+ is a scholarship program meant for students with an outstanding academic record.
Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees.
We encourage outstanding students to apply for this scholarship during the admission.
Careers: Immersion in the Corporate World
From day one, CATÓLICA-LISBON supports you throughout your academic journey, preparing you for the challenges of the job market by providing you with the skills to open the path to a successful professional career.
- 93% Employed within 3 months of graduation
- 71% Employed before concluding the MSc Program
|Top sector||Top function||Top recruiters|
|Retail, Fast Moving Consumer Goods||Marketing/Sales||Unilever|
Other recruiters: BNP Paribas, SONAE, Daimler AG e EDP.
Why CATÓLICA-LISBON Masters?
Best Business School in Portugal
A TOP 10 most vibrant entrepreneurial ecosystem hub in Europe
Lisbon hosts the Web Summit since 2016 and is ranked 5th best European city to launch your start-up. (according to Startup Heatmap Europe survey 2016)
Which makes it an extraordinary combination between:
Lisbon, the "city of the seven hills", is the political and economic capital of Portugal. It stretches along the north bank of the River Tagus in the westernmost country of mainland Europe.
Also known as the “white city”, the almost constant presence of sunshine and the River Tagus transforms Lisbon into a mirror of a thousand colors, highlighting the city’s unique architecture and beauty.
Lisbon offers all the delights you’d expect of Portugal’s star attraction, yet with half the fuss of other European capitals. Gothic cathedrals, majestic monasteries, quaint museums, great cuisine and the best sandy beaches in Europe are some of the features that make Lisbon one of the best cities to study and live.
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Last updated November 29, 2018