The legendary French Riviera, Monaco in particular, represents one of the most sought out luxury destinations in the world. Its attractiveness and charm have contributed to the development of the hospitality and event industry in the last decades.
Being in the heart of this region gives IUM the legitimacy to develop a new specialized Master in Luxury Hospitality and Event Management. This is a chance for international students to discover and explore Monaco as an indulgent destination but also as a place where they can understand and experience the key aspects of the service-oriented business.
The luxury hospitality industry is a multi-billion industry mostly depending on the availability of leisure time and disposable income. The industry encompasses a broad range of fields within the service industry: accommodation, food and beverage, spa, meeting and events, cruise line, gaming and gambling, entertainment and recreation, and additional fields within the tourism industry.
Our programme offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionals and to field-visits.
On successful completion of the programme participants will have gained:
- Enhanced relational and interpersonal skills.
- Knowledge of international market.
- Managerial and organizational skills.
- Analytical thinking and problem-solving skills.
- Ability to design, develop and provide a top end quality service.
- Ability to master cutting-edge marketing and communication tools.