The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.
Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever-developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.
As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree.
Available Degree Specialisms with MSc International Marketing
As well as the primary MSc International Marketing degree, you can choose one of the following:
- MSc International Marketing and Branding – this option is for you if you want to specialise more into the world of branding. A key component of marketing which can be misunderstood and misinterpreted, branding looks at the totality of an organisation’s approach and engagement with its customers and wider stakeholders. Focussing on the visual, written, strategic and consistent approach to the way companies are seen and understood.
- MSc Digital and Social Media Marketing – without any doubt, the social media tools and strategies of marketing have experienced the most radical change in the last few years, completely transforming the way that organisations around the world communicate, interact and respond to their customers and consumers. This rapid pace of change shows no sign of stopping and marketing professionals need to understand the benefits and challenges social media platforms can offer organisations, whilst also understanding how the basic principles of marketing still relate to these modern technologies.
- MSc International Marketing and Management – marketing is a key area of a business that has senior representation on the boards and management groups of the biggest organisations. Marketing professionals need to understand the techniques and underlying principles required to manage teams, budgets, projects, strategy, and business change. Professional marketers need to influence business strategy at the highest level and drive teams of staff and external agencies to achieve results.
- MSc International Marketing and Finance – understanding the finances of business are essential for success. This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less.
Teaching & Assessment
As a dynamic student, we understand the importance of introducing a dynamic way of teaching. We have academic experts leading the programme who have extensive experience of working with and consulting major global brands and organisations. We also introduce some current industry thinking into the classes.
You will study a range of core modules and you will choose optional modules based on the specific degree specialism you take. The core modules give you that essential foundation and understanding of international marketing. The optional modules then focus on specific areas of business such as finance, management, economics and strategy. As well as more advanced marketing modules, depending on your choice of degree specialism.
How you will be taught?
Teaching methods include lectures, workshops, group work and student presentations. All modules provide opportunities for you to acquire and practice applicable skills (e.g. problem solving, case study analysis, group working).
How you will be assessed?
All modules are assessed through a combination of coursework and final assessment held at the end of each Semester with a re-sit opportunity shortly thereafter. Coursework may account for as much as 40-50% of the overall degree.
At the University of Dundee, our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.
A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business.
Generally, a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.
English Language Requirement
Program taught in: