Our MSc in International Marketing with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.
Core subjects studied will include:
- Contemporary Consumers
- Strategic Marketing
- ICT Utilization with an SMR Context
- Marketing Logistics
- Branding and Communications
- Advances in Digital Marketing
- Project Management
- Research Philosophy and Practice
In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.
Our MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in a range of global marketing organisations, branding, advertising, digital marketing and public relations.
English language requirements
Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one-year full-time study in English will be required.
Our Dubai Campus operates a rolling year-round admissions process: as soon as one intake has closed we begin accepting applications for the next one. It is also possible for you to defer your start date for up to a year.
Most students apply 6–10 months in advance of their chosen intake. We can accept applications up until 3 weeks before the start of each intake but you should note that a late application will almost certainly mean a delay in the provision of essential administrative services, such as your student matriculation card (without which you won't be able to access the library or online services).