MSc in International Marketing and Management


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Read more about this program on the school's website

Program Description

International Marketing and Management

According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increasing the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies.


The overall goal of the program is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The program is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the program is very analytical and stresses the marketing skills required to influence the level, timing, and composition of demand for a product, service, organization, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic program exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.



Master’s students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.


The double degree is exclusively awarded to students who spend the second year of their two-year program at the chosen double degree partner university:
  • BI Norwegian Business School
  • Tias School for Business and Society
  • INSEEC Bordeaux
  • Kedge Business School
  • Tilburg University

International Marketing and Management: subjects



  • Advanced Topics in International Management (GRAV028)
  • Corporate Responsibility (GRAV003)
  • Multivariate Statistics (GRAV007)
  • Services Marketing (GRAV020)
  • Marketing Research (GRAV029)


  • Research Methodology (GRAV001)
  • Advanced Corporate Finance (GRAV012)
  • Brand Management (GRAV022)
  • Marketing Metrics (GRAV023)
  • International Consumer Behaviour (GRAV010)



  • New Product Development and Service Innovation (GRAV025)
  • Sales Negotiation and Salesforce Management (GRAV026)
  • Microeconomics of Competitiveness (GRAV027)
  • Strategic Marketing (GRAV024)
  • Digital and Social Media Marketing (GRAV030)


  • Master Thesis (GRAV016)

Last updated Dec 2018

About the School

Since starting its activities in 1999, ISM University of Management and Economics had one aim from the very beginning – to offer innovative, qualitative studies and training of management and economic ... Read More

Since starting its activities in 1999, ISM University of Management and Economics had one aim from the very beginning – to offer innovative, qualitative studies and training of management and economics for creative, ambitious young persons and already experienced business managers. Customer Recognition (students, businesses and alumni), International Recognition and Sustainability. Quality and internationality have become the most important priorities of the University’s activities. This aim has been evaluated by International Quality Accreditation (IQA) awarded to ISM in 2006 by the Central and East European Management Development Association (CEEMAN), thus certifying that ISM belongs to universities that offer the most advanced business studies in the region. Read less
Vilnius County , Oslo , Tilburg , Île-de-France , Bordeaux , Tilburg , Teleborg + 6 More Less