This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is Sweden’s most popular business MSc programme, with the largest number of applicants from all over the world.
When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.
Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.
Strategies for Brands and International Markets (track 1)
In this track, you will train strategic decision-making and learn how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leading international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.
International Consumer Trends, Brands and Innovation (track 2)
People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tools necessary to help companies and organisations identify and prepare for future trends and get a head start. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, simultaneously as you deepen your understanding of brands, innovation and business relationships.
The initial ten weeks of the programme are organised into two tracks. When applying to this programme, you also must select which track you want to follow.
You have a choice between a more management-oriented perspective and a perspective that puts an emphasis on consumer and cultural aspects. In addition, you will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management. Both tracks end with a degree project in global marketing (15 credits).
Courses – Strategies for Brands and International Markets track (7.5 credits each): International Marketing and Strategy; Strategic Brand Management; Research Strategy. One of the following (5 credits each): Modern Quantitative Marketing Research Methods or Qualitative Research Methods.
Courses – International Consumer Trends, Brands and Innovation track (7.5 credits each): Consumer Culture Theory and Consumer Insights; From Consumer Insight to Innovation; Research Strategy. One of the following (5 credits each): Modern Quantitative Marketing Research Methods or Qualitative Research Methods.
Electives for both tracks: One of the following two electives (7.5 credits each): Retailing, Multi-channel Marketing and Internationalisation; or Online Marketing, Brands and Consumers. Two of the following electives (5 credits each): Corporate Brand Management and Reputation; Market Intelligence; Sustainability and Marketing Ethics; Understanding Consumption.
The School's close ties to the international business community and extensive network of corporate partners ensure practical relevance and give your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L’Oréal and IKEA.
Graduates from this programme can seek positions in international firms in marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
Read about this programme: www.lunduniversity.lu.se/international-marketing-brand-management
Why Lund University?
Lund University was founded in 1666 and is one of northern Europe’s oldest, broadest and finest universities. The University ranks among the world's top 100 universities in the QS World University Rankings 2019 and is the #1 choice for international students coming to Sweden – one of the world's most innovative, sustainable and democratic countries.
If you would like to start building your international network in a global classroom setting, Lund University is a great option. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate in-depth learning.
The University is located in Lund, a charming and compact university city in southern Sweden, only 35 minutes away from Copenhagen Airport in Denmark. The city is famous for its vibrant student life and is also home to many world-leading research facilities and international companies.
Learn more about Lund University at www.lunduniversity.lu.se