This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is Sweden’s most popular business MSc programme, with the largest amount of applicants from all over the world.
When applying to this programme you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.
Upon completion of the programme you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.
Strategies for Brands and InternationalMarkets (track 1)
In this track you will train strategic decision-making and learn how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leaving international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.
International Consumer Trends, Brandsand Innovation (track 2)
People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tools necessary to help companies and organisations identify and prepare for future trends and get a headstart. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, simultaneously as you deepen your understanding of brands, innovation and business relationships.
The initial ten weeks of the programme are organised into two tracks. When applying to this programme, you also must select which track you want to follow.
You have a choice between a more management oriented perspective and a perspective that puts an emphasis on consumer and cultural aspects. In addition, you will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management. Both tracks end with a degree project in global marketing (15 credits).
Courses – Strategies for Brands and International Markets track (7.5 credits each): International Marketing and Strategy; Strategic Brand Management; Research Strategy. One of the following (5 credits each): Modern Quantitative Marketing Research Methods or Qualitative Research Methods.
Courses – International Consumer Trends, Brands and Innovation track (7.5 credits each): Consumer Culture Theory and Consumer Insights; From Consumer Insight to Innovation; Research Strategy. One of the following (5 credits each): Modern Quantitative Marketing Research Methods or Qualitative Research Methods.
Electives (7.5 credits each): Retailing, Multi-channel Marketing and Internationalisation; or Online Marketing, Brands and Consumers. Two of the following electives (5 credits each): Corporate Brand Management and Reputation; Marketing Intelligence; Sustainability and Marketing Ethics; Understanding Consumption.
The School's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L'Oreal and IKEA.
Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
Read about this programme: www.lunduniversity.lu.se/International-Marketing-Brand-Management
Why Lund University?
Founded in 1666, Lund University is one of northern Europe’s oldest, broadest and finest universities. Ranked among the world's top 100 universities in the QS Rankings 2017/2018, the University is the #1 choice for international students coming to Sweden – one of the world's most innovative, creative and democratic countries.
If you want a truly global classroom experience where you can start your international network, Lund University is a great option to consider. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate an in-depth level of learning.
The University is located in Lund – a charming and compact university city in southern Sweden, only 35 minutes from Copenhagen. The city is famous for its vibrant student life and is home to many world-leading research facilities and international companies.
Learn more at www.lunduniversity.lu.se
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Last updated September 28, 2017