MSc in International Marketing Management with Digital Marketing

Heriot Watt Unviersity Dubai

Program Description

MSc in International Marketing Management with Digital Marketing

Heriot Watt Unviersity Dubai

Overview

Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Course content

All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.

Core subjects studied will include:

  • Contemporary Consumers
  • Strategic Marketing
  • ICT Utilization with an SMR Context
  • Marketing Logistics
  • Branding and Communications
  • Advances in Digital Marketing
  • Project Management
  • Research Philosophy and Practice
  • Dissertation

In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one-year full-time study in English will be required.

Career

Our MSc International Marketing Management graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.

Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in a range of global marketing organisations, branding, advertising, digital marketing and public relations.

This school offers programs in:
  • English


Last updated October 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
75,600 AED
All tuition fees inclusive of VAT
Information
Deadline
Locations
United Arab Emirates - Academic City, Dubai
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
United Arab Emirates - Academic City, Dubai
Application deadline Request Info
End date Request Info