Our MSc in International Marketing Management with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
All subjects take an international view of marketing and focus on practical issues and current topics within international marketing management as well as on key theories.
Core subjects studied will include:
- Contemporary Consumers
- Strategic Marketing
- ICT Utilization with an SMR Context
- Marketing Logistics
- Branding and Communications
- Advances in Digital Marketing
- Project Management
- Research Philosophy and Practice
In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.
English language requirements
Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one-year full-time study in English will be required.
Our MSc International Marketing Management graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in a range of global marketing organisations, branding, advertising, digital marketing and public relations.
This school offers programs in:
Last updated October 19, 2018