MSc in International Marketing (with internship)

London South Bank University

Program Description

MSc in International Marketing (with internship)

London South Bank University

Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in the industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.


8 reasons to study here

  1. Educational excellence:
    For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore, we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.

  2. Developing employability:
    the division holds residential weekends and provides internship and placement opportunities for students.

  3. Exceptional learning resources:
    No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).

  4. Guest lectures:
    industry-leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.

  5. Professional accreditation:
    Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.

  6. Entrepreneur support:
    Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported by the course and University.

  7. Networking opportunities:
    Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.

  8. Research active academics:
    you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.


The main thrust of this program is to equip future marketing managers with the knowledge, understanding, and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behavior, new media and the communications process, pricing across borders, and marketing in emerging markets.


Accreditations


Key course information - ordered by mode

Mode Duration Start Date Location
Full-time 19 months January; September Southwark Campus


Modules

Year 1

Core Modules

  • Strategies for international market entry
  • Cross-cultural buyer behavior
  • International brand management
  • International pricing and performance
  • Research methods

Electives (one from)

  • Digital and social media
  • Global operations and logistics
  • Market-driven marketing
  • Marketing communications
  • Public relations
  • Social marketing strategy

Year 2

  • 15,000-word research dissertation as well as internship reflective practice project.


Employability

Types of careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organizing events.

Excellent writing and confident presentation skills are essential to working in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However, the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).


Graduate success

Successful graduates have gained valuable work experience, will be equipped to work in a variety of organizations including multinational and global companies, public sector organizations, charities, and start-ups.


Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising, and communication, as university academics, and in public sector and not for profit marketing functions.

We are the University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.


Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research, and marketing communications. They are also research active, widely published in books, journals, and reviews.

The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.


Entry requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject area.
  • Mature students will be considered with a minimum of 3 years relevant work experience.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.

All modules are subject to change by the university and may differ from the modules you are offered during your studies.

This school offers programs in:
  • English


Last updated September 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Sept. 2019
Duration
Duration
19 months
Full time
Price
Price
8,700 GBP
Year 1 Full-time UK/EU fee: £8700; International fee: £13125.
Information
Deadline
Locations
United Kingdom - London, England
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info