Attendance Pattern

Full Time 15 months, starting September in Paris, France.

  • Semester 1 (September - January)
  • Semester 2 (February - May)
  • Semester 3 (June - December)
    • Work placement (4-6 months)
    • Dissertation or integrative business project
  • The MSc International Events Management is entirely taught in English, by the Normandy Business School teachers and professionals from the events industry.

Academic input

  • Critical Issues in International Events Industry,
  • International Events Partnerships, Sponsorship, and Fundraising,
  • Service Industry Marketing,
  • Project Management for International Events,
  • Strategic Management,
  • Innovation, Creativity, and Entrepreneurship.

Business skills

Additional courses in cooperation with professionals of the events industry: bid answering, press relations, roadshow in event’s communication, press review on the events business, cross-cultural management, sales technics, managing stress, presentation technics, etc.

  • Field project: a 5-week field project dealing with events organization, found and validated by the program tutors for the students.
  • Field trips (one week each): Las Vegas (USA), Paris (France)
    Meetings with professionals of the events industry to know more about their business. Cost included in program fee.
  • 2 contests (2 weeks each): teamwork on a real business issue given by a company.
  • 1 work placement. Minimum of 4 months: June - December.



Companies spent 7% of their annual budget in events-based communication. Because of the rapid growth in this field, companies are seeking flexible, well qualified and trained people.

The International Events Management double degree program provides students with means of developing high-level management skills and knowledge specific to the field of events management. It constitutes a response to the demands of events industry professionals in the area of higher education. Future graduates will be able to enter the sector as:

  • Product manager,
  • Head of the department in an event or conference management company,
  • Head of marketing and communication in a theme park,
  • Events based communication manager,
  • Partnerships Director,
  • Communication consultant, etc.

Admission procedure

  • The admission decision is taken after close evaluation of the application form including CV, personal statement, and reference letters.
  • Expected level of study : a four-year degree or equivalent, OR a three-year degree plus relevant or substantial professional experience.

  • Language requirements for non-native speakers:

    IELTS 6 / TOEIC 790 / TOEFL 83

    Or proof that English was the medium of study in the candidate university or in his/her professional environment (for at least a year)

  • A GMAT or GRE score is not compulsory but would be to the candidate’s advantage.

Program taught in:

See 11 more programs offered by École de Management de Normandie / Normandy Business School »

Last updated December 6, 2018
This course is Campus based
Start Date
Sep 2019
15 months
13,000 EUR
July 1, 2019
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Start Date
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Sep 2019

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