Accredited by the French Conference des Grandes Ecoles.
The Events Industry is a dynamic and fast-growing sector that requires specific knowledge in the Events environment, Project Management, Marketing, and Financial aspects in order to be successful.
The MSc International Events Management program enables students to acquire the theoretical knowledge, field expertise, and competencies required to take up positions in the Events sector in France or abroad.
This programme is open to motivated students wanting to thrive in the Events Industry. Thanks to its international curriculum and multicultural environment, you will increase your knowledge and develop your skills in the Events Industry while experiencing a final year full of professional experiences and meetings with industry experts.
Aude RychalskiAcademic DirectorAssistant Professor in Marketing
Understand the event's environment and its challenges.
Identify the role of events in the marketing mix.
Implement the stages in the management of an event project.
Develop key soft skills to thrive in events management.
Extend your expertise by putting in practice the knowledge.
Partnership with professional organisations in the Events Industry: ANAé (Association des Agences de Communication Evènementielle) and Club Des Créateurs d'Evènements Grands Publics.
A network of professionals in the Events Industry at the students' disposal: Business Dating Sessions with professionals and alumni in the business.
A program sponsored by a well-known professional in the industry every year (in 2016: Zdenka Conslant, Sales and Events Manager for Disneyland Business Solutions).
A program accredited by national and international agencies (AACSB, BSIS, CGE).
Courses given entirely in English, while students are based in France in a very international environment.
Cohorts of a manageable size with close personalized supervision.
Being in the heart of major international events (residential seminar in Las Vegas-USA).
The program of the MSc International Events Management provides a 360° view of the Events Industry.
Events Industry and Field Visits
Budget & Bidding
Risk and Safety Management
Sponsorship and Partnership
Sustainable Development and Management
Legal Risks and Opportunities
Events Marketing Mix
Communication in Events
Digital and Mobile Marketing
Sales and Negotiation
Professional and Personal Development
Graphics - Photoshop - InDesign
Career Path and Field Visits
Emotional Intelligence and Conflict Management
Events in Practice
Junior Consultancy Project
Selection based on the application file and individual motivation interview.Please apply via the online application procedure.
Eligibility for application
The program is open to:
Students who hold a four-year bachelor's degree or equivalent.
No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are TOEIC 790, IELTS 6, TOEFL 83.
Due to the Covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online, don’t hesitate to contact us for more information: firstname.lastname@example.org.
Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants' profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
Admitted candidates are notified formally and invited to make a down payment, later on, deducted from the tuition fees. This initial payment confirms the candidate's seat in the program and an unconditional letter of admission is then issued.
In order for our students to benefit from optimal learning conditions, places in our programs are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the program are closed.
The application deadline for the 2021-2022 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
General information about the employment market
Since 2017, the Events Industry has seen increased demand for business seminars, conferences, conventions, etc. The scope of these events explains their success and the market’s vibrancy. As a result, the Events Industry is recruiting people who can handle projects from strategy all the way to production.
Positions in Events: Events Communication and Marketing Agencies, actors of Events Services (design, Logistics, Convention Centres,...), Communication Departments:
Head of Events Projects in Agencies, Hotels, Convention Centres
Head of Event Communication
Head of Media Relations
Customer Executive - Business Developer, etc.
Tuition Fees for 2021-2022
MSc International Events Management: €13500
€50 charged to candidates in order to study their profile
As from September 2018, you will pay a €91 contribution to CEVC (Contribution Vie Etudiante et de Campus) by connecting to https://cvec.etudiant.gouv.fr/
€575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).
Various options are offered to students to fund their studies:
Grants: Campus France
Paid student jobs offered by the School’s Junior Enterprise and Jobs Services