MSc in International Business Management with Marketing

Heriot Watt Unviersity Dubai

Program Description

MSc in International Business Management with Marketing

Heriot Watt Unviersity Dubai

Overview

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad-based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

International Business Management pathways

Our MSc International Business Management with Marketing is one of three specialist pathways we offer in International Business Management. The programmes cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.

The international focus of the programme attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.

Students also have the opportunity to take part in team-building, leadership and networking events during the first few weeks of the programme.

Programme duration

  • Full-time: 12 months
  • Part-time: 24 months

January entrants

Students are welcome to join the IBM MSc Programme in January.

Students starting the programme in January should note that it runs full-time for 2 semesters (12 months) + dissertation (February to April, 3 months) (total 16 months), or part-time runs for 4 semesters (24 months) + dissertation (March to August, 6 months) (total 30 months).

Students enrolling for the January intake programmes are not required to be on campus during the summer break.

Course content

All subjects take an international view of business and focus on practical issues and current topics in management as well as key theories of management.

Students will select one pathway from three (Marketing, Human Resources or Finance). All International Business Management students in Dubai will study the same set of mandatory courses regardless of pathway, but have the opportunity to select from a range of pathway dependent options. Students undertake a dissertation within the field of their chosen pathway.

International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Marketing

Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops a deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one-year full-time study in English will be required.

Career

Graduates have found employment in varied management and operational roles in:

  • accounting and finance
  • marketing
  • operations and programme management
This school offers programs in:
  • English


Last updated October 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Sept. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
75,600 AED
All tuition fees inclusive of VAT
Information
Deadline
Locations
United Arab Emirates - Academic City, Dubai
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
United Arab Emirates - Academic City, Dubai
Application deadline Request Info
End date Request Info
Sept. 2019
United Arab Emirates - Academic City, Dubai
Application deadline Request Info
End date Request Info