MSc in Global Marketing

General

Program Description

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focused professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

There is also the opportunity (subject to fees and availability) to join an international management field trip to a European country, where you will visit companies, practice teamwork and have the opportunity to reflect on current management issues and strategic solutions.

Content

The Roehampton MSc Global Marketing offers a stimulating programme of study, driven by the internationally recognised research of our academic faculty, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by 21st-century global organisations and marketing agencies. The programme is delivered by academics and practitioners that are leading experts in strategic aspects of marketing.

The programme also provides you with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real-world impact and practitioner relevance.

You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-paced business world.

MSc Global Marketing is characterised by:

  1. A carefully designed set of modules in international business and marketing, providing you with a truly global marketing perspective and emphasising digital and data-driven marketing strategies.
  2. The opportunity to apply theoretical knowledge to international marketing case studies.
  3. The opportunity to develop leadership capabilities to lead market-driven change in global organisations.
  4. Learning and teaching focused on your career-readiness and addressing contemporary challenges in global marketing planning and brand management.
  5. A blended approach to teaching and learning that is technology-enabled through the use of Moodle, suited to experience a high degree of flexibility in managing your learning journey.

As a graduate, you will receive a dual award Level 7 Diploma in Strategic Management and Leadership by the Chartered Management Institute (CMI).

Global Leadership Programme

  • Why a Global Leadership Programme?
  • Want to experience life as a Management Consultant?
  • Want to add valuable experience to your CV?
  • Want to network with organisational leaders and global businesses?

The Global Leadership Programme is designed to enhance your career-readiness. It is focussed on your personal professional development through a combination of events, workshops, networking opportunities and industry exposure that address your career-readiness, and your capabilities to act as an effective leader, manager, consultant or entrepreneur.

As part of your Global Leadership Programme, you will receive guidance from professional staff from the Careers Service on how to enhance your career path. You will be able to browse through an extensive range of information, literature from professional bodies and self-help materials on CVs and job applications. As part of the workshops, you will be able to take part in confidential interviews to discuss your career plans, applications and forthcoming job interviews. In addition to this, you will be offered the opportunity to practice your presentation and elevator pitch skills at networking events.

Pre-Induction Programme

If your first degree is not in business and management, you will be offered the opportunity to complete an on-line pre-induction, which is entirely voluntary and non-credit bearing. It is not assessed and it is not a pre-condition for enrolment. It will, however, provide you with a level of understanding of strategy, management, marketing and international business. This programme is delivered as a self-directed study and available once your enrolment has been completed.

The programme will consist of guided readings that you can complete at your own pace at home. You are strongly encouraged to arrive well prepared and to have read through at least some of readings and reflection tasks provided by week 3 of your first semester.

The Pre-Induction website will guide you, once you are enrolled, through the relevant readings and tasks in more detail. It will advance your ability to analyse data and information using basic analytical and managerial techniques and toolkits.

The list of topics:

  • Introduction to Management, Marketing & Strategy
  • Introduction to Finance and Accounting for Managers
  • Introduction to Consumer Behaviour
  • Introduction to Managing People and diversity in Organisations

Career options

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Last updated Jan 2020

About the School

We change lives by helping our students to develop the confidence, knowledge and values they need for a successful and fulfilling life. We produce world-class research that helps us understand the wor ... Read More

We change lives by helping our students to develop the confidence, knowledge and values they need for a successful and fulfilling life. We produce world-class research that helps us understand the world and change it for the better. Read less