The Master in Media Management is offered by the Faculty of Communication Sciences at USI in Lugano. The full programs consists of 120 ECTS and usually lasts 2 years. This Master offers the chance to study fundamental aspects how media companies operate and to deepen the understanding of the managerial activities of such companies (economical structures, politics of the field, research, creation and building of products and services, legal management, use of the web, etc,). The study program involves also an analysis of the creation, production and diffusion processes of editorial content of different kinds: from newspapers to books, from radio to television and from digital and online content. Our aim is to form professionals who, based on the gained knowledge about these dynamics and on the major cultural and political-economic contextual factors, could work in designing, coordinating and controlling productive and distributional processes within the media industry.
The courses are structured in different parts, which are strongly intertwined among them. The first part is about gaining theoretical and methodological references that will enable students to critically cope with themes concerning media management. The second part forms students through an in-depth analysis of a concrete selection of case studies to understand situations, processes and trends that are shaping the media sector. The third and final part is about having professionals and managers teaching in class and sharing with students their reflections and experiences, gained during their working experiences. In parallel to theory courses and projects embedded within them, the Master includes also an internship period to be done in a media company, normally during the fourth semester. By doing this, students will get in touch with the media industry in order to practice the knowledge gained in class. The Master is completed with a written thesis which must be related with the disciplines studied in class. Media Management students are formed to work in managerial and
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Last updated March 30, 2017