Our Masters in Fashion Business Creation is a unique programme, designed in collaboration with leading fashion businesses to reflect the unique nature of business creation in this sector. Students will develop insight into the strategies and practices key to developing and sustaining a successful fashion business.
Applicants must go through an interview stage.
The MSc Fashion Business Creation is a pioneering, distinctive programme, integrating the latest academic research insights in fashion and business generally, with practical experience drawn from high-level connections within the industry.
The programme includes a critical review of the anatomy of a fashion business and examines the process and actions associated with strategy development and implementation within new and developing fashion areas. Students will develop a sound understanding of global advancement strategies, including how to create and market a fashion brand in today’s digitally-focused world.
They will also have the option to deepen further their insight into fashion strategies by completing an internship or industry consultation project thanks to GCU London’s strong links with leading organisations within the fashion industry.
On graduation, students will be well positioned to set up and run a successful fashion business enterprise, or take an existing business into a new phase of growth and development.
Why Choose This Programme
We'll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry. You will also build a wider appreciation of management issues, such as globalisation and sustainability, while developing branding and marketing skills.
You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. There will be a live fashion business on campus, where you will be able to observe a fashion enterprise first hand. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.
On graduation you'll be well positioned to set up and run a successful fashion business enterprise, or take an existing business into a new phase of success. You will also have the opportunity to apply for the Retail Trusts interest free, seed funding prize.
Educational Aims of the Programme
The MSc Fashion Business Creation is a ground-breaking new programme, continuing the innovative pattern set by GCU London and the British School of Fashion. It has been exclusively designed in collaboration with leading fashion companies and will focus on fashion business start-ups and related research within the SME sector.
The MSc Fashion Business Creation is a fusion of industry and academic expertise, bringing practical and theoretical insights together on campus in a bold new approach which will allow students to gain the specialist knowledge and strategic skills necessary to create and manage a sustainable fashion business.
The highly-specialised programme is focused on nurturing creative entrepreneurs who will acquire an in-depth knowledge and understanding of the complex business of fashion, including marketing and branding, particularly for today’s digitally-focused and globally inter-linked markets. GCU’s strong partnerships with major international fashion businesses also help support students through rewarding work-based learning opportunities, such as internships or research-based consultancy projects.
The MSc Fashion Business Creation is one of a number of pioneering programmes developed by GCU London in response to the growing academic focus on the business of fashion. Staff at GCU London and the British School of Fashion are at the forefront of this developing discipline, with academics contributing to key literature, undertaking research directly relevant to fashion business creation, and engaging in consultancy projects with leading international brands. Industry interaction on campus also includes the presence of co-located original ventures, such as the Marks & Spencer Studio, and the association with a distinguished range of influential industry figures whose adoption as Honorary Professors brings enormous benefit to students through knowledge-sharing and mentoring. The Retail Trust, the biggest charity in this sector, have agreed provide funding in the form of a £20,000 scholarship and £10,000 seed funding loan to enable a graduate to establish their business upon graduation. In addition the Retail Trust has also pledged, with the agreement of their leading fashion business sponsors, to provide mentoring, resource-sharing and fund-raising support.
The MSc Fashion Business Creation programme aims to develop the skills and competencies required to successfully create and lead a Fashion business. The programme will integrate the latest academic research insights in fashion and business more widely with practical experience drawn from deep connections to industry. The programme will ensure those graduating have a rich and practical understanding of Fashion business creation. Students will develop insight into the strategies and practices key to developing and sustaining a successful fashion business. This will include a critical review of the anatomy of a fashion business and examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. An understanding of how to create and market a fashion brand in today’s global and digital focused world alongside global advancement strategies. Students will be given the option to further deepen their insight into fashion strategies by completing an internship or industry consultation project. Central to the programme is the personal and professional development of students with an emphasis on developing insight into managing self, responsible leadership, cross-cultural and global awareness.
This MSc programme will enhance student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations, company visits and industry speakers.
The programme aims to meet the needs of students who wish to pursue an intrapreneurial or entrepreneurial fashion business career path. They will be equipped with the professional skills required to develop and manage a company, or alternatively to work in other entrepreneurial or management role in an existing organisation in the fashion industry.
Students may come from a background of having previously studied a business related subject who wish to gain a greater understanding of business creation and sustainability challenges to enhance their career opportunities. However, the programme will also be particularly attractive to applicants who have studied a creative fashion programme or non-business related subjects (e.g., fashion design, fashion promotion, creative direction, fashion buying and merchandising, fashion design technology etc) at undergraduate level who require a management qualification. The programme is offered on both a full and part time basis and the programme team welcomes applications through the Flexible Entry route involving Credit Transfer and RPL.
Future consideration may be given to a part-time study option.
The primary aim of this programme is to provide a specific, analytical and integrative understanding of fashion business creation. Specifically, the educational aims are stated as follows:
- To develop skills to critically analyse developments in the fashion business creation environment from an interdisciplinary and international perspective.
To explore contemporary and emerging themes in fashion business creation. To develop leadership potential and skills relating to managing self and others in a small to medium sized fashion business and increasingly diverse and international fashion organisations. To develop skills required to analyse and understand the strategic business creation practices which impact on financial and operational performance. To cultivate an understanding of the critical importance of technological innovation and adaptation within the fashion industry in order to ensure business continuity and market differentiation. To facilitate life-long career development skills through project management, practical experience and critical reflective self-development techniques. To develop a critical understanding of research techniques and methodologies and apply these to a proposal for an independent research or consultancy project relating to an appropriate topic. To develop personal and transferable skills related to independent research, problem solving, critical thinking, time management, ICT and inter-personal communication.
Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation or Business Plan.
Anatomy of a Fashion Business
Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business. In particular, the module considers the role and function of digital technology in the development of a new fashion business.
Establishing a Fashion Business Strategy
Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. The module will evaluate the mechanisms by which small scale fashion enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success.
Global Fashion Branding and Marketing Communications
With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.
Fashion Growth Strategies and Performance Optimisation
Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develop an advanced understanding of the key strategic processes and critical success factors of internationalisation for a fashion business.
Research Project: Design and Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Developing Personal and Professional Competence
Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.
The final element of the programme is the dissertation, which provides students with the opportunity to create a business plan for their fashion related business or a consultancy project for industry.
Cost & Fees
Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university.
|Nationality||Annual tuition fees (Full-time)||Average annual tuition fees (Part-time)|
|UK (including Scotland) and Europe||£8400||£2800|
|International (outside Europe)||£12600||£4200|
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Last updated October 23, 2017