This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
This course will provide you with the opportunity to develop skills essential for working in the events sector, using theories and processes of the project and operational management. You'll learn about the event management cycle, including planning, design, implementation, and evaluation of a variety of events. As an academically driven course, you'll learn to critically evaluate a range of theories and models relevant to events management. The practical element of this course focuses on the application of theories and models to event examples, including the organization of your own live event as part of a group.
The make-up of the course is truly international, giving you an interesting opportunity to mix with a diverse range of nationalities. This allows you to increase your intercultural competence, which is vital for working in a mixed-nationality workforce and working for a mixed-nationality clientele.
You'll receive practical training delivered by research-active and industry-experienced staff. The course will help you become knowledgeable about diversity, aware of cultural differences associated with managerial work and develop your aptitude for leadership in the events management sector.
A Bachelors Honours degree with 2:2 in any subject or substantial industrial experience at senior management level or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above.
If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.
- Events Principles & Practice: Learn about the organisations and resources involved with the supply of events and the management functions needed to use them. This unit asks why events are organised and how we measure their impacts and will help you to identify the position of events as a major part of experiential marketing.
- Business Strategy & Finance: The foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes Private, Public and Third Sector. You'll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
- Research Methods: You'll learn how to collect, analyse, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research and its associated ethics which will provide an essential underpinning for your research project.
- Events Management: Covering the key areas of event planning, this unit uses theories and processes of a project and operational management. You'll look at elements of planning, designing, implementing and evaluating a variety of events as part of a single festival programme.
- Project Management for Events: Since events are increasing in scale and complexity, the areas of programme and project management are important to future event managers. You'll develop these skills by designing a themed event programme comprised of a number of event projects.
- Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you'll carry out a research project. You'll use appropriate research methodology to collect and analyse data and present your findings. Your dissertation will be 15,000 words, and you'll be taught about research methods.
Option units (choose one)
- Conference Tourism: Here, you'll reflect on the conference sector's growth, and examine its present state by identifying the size, value, trends, and growth of major conference destinations throughout the world. You'll also suggest how destinations and venues can develop a better conference product.
- Crisis & Disaster Management: You'll develop a systematic understanding of the unique needs and critical resources that exist within key sectors and activities of Tourism, Hospitality, and Events. You'll complete a number of strategic and tactical planning exercises aimed at addressing the need to integrate tourism and events within risk reduction, response and recovery strategies.
- Creative Industries in Tourism & Events: This unit will provide an overview of the creative industries highlighting the relationship to tourism and the importance of events (such as think tanks, festivals, etc.) in the creative industries.
- Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out or a venture in an existing organisation.
- Fashion Retailing: You should consider choosing this unit if you want a career with some element of fashion. You'll learn how the fashion industry is important to the retail sector. You'll get the chance to explore how fashion can be used here to appeal to fashion-conscious consumers.
- Food & Drink: Food and drink give us sustenance, meets our nutritional needs and forms the basis for many of life’s experiences. It's also central to the hospitality, tourism, retail and events sectors. As such, understanding our relationship with food socially, economically, politically, environmentally and technologically is valuable for strategic and operational areas of expertise.
- Mobile Communication & Mobile Marketing: Design and evaluate innovative mobile applications for an effective marketing communication campaign. You'll learn to understand, design and evaluate mobile communication and marketing initiatives in experience-based industries.
- Sports Tourism: Learn about the features of sports tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers. You'll explore how sport, tourism, and events interact.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
Optional work placement
The placement is intended to foster personal and professional development and to help you to make a connection between academic learning and the working world. You should consider how a range of management theories can be used, and if management in the industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.
Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.
Events range in scope, scale, and complexity from mega-events to corporate meetings. They cover activities from sport and culture to product launches and fundraising. As an event manager, you must have abilities in a wide range of subject areas.
Graduates from this course are now working in organisations all over the world, such as Meht Entertainment in Germany, Capital Club East Africa in Kenya and Moody's Analytics and Concerto Live in the UK.
Some of our Events Management graduates are now undertaking roles such as:
- Account executive
- Conference & events organiser
- Events manager
- Events coordinator
- Assistant manager
- Head of sales.
Program taught in: