MSc in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University (HKBU) School of Business

Program Description

MSc in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University (HKBU) School of Business


The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.

International exposure

By spending the first semester in France and the second semester in Hong Kong, students can experience firsthand the east and the west in one single year through global exposure.

World class learning experience

A unique international cooperative opportunity for students to experience high-quality learning and teaching that utilizes the strengths of two research-led business schools, which offer internationally recognized business and management programmes.

Joint award

Hong Kong's first joint Master’s degree in Entrepreneurship and Global Marketing, leading to a single master degree to be issued jointly by Hong Kong Baptist University and Grenoble Ecole de Management.

Opportunity to work in Hong Kong

Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation, no matter they have been secured an offer of employment or not.

Programme Aims

Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.

Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalization.

Develop students’ innovative thinking to address issues and problems arising in an organization and in the social environment.

Provide students with a unique opportunity to experience high-quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.

Grenoble École de Management

Founded in 1984, Grenoble Ecole de Management (GEM) in Grenoble, France is ranked the 6th Best French School (Le Point 2015, 2017) and 21st Best European Business School (Financial Times 2017), and has the expertise in Technology and Innovation Management to become a world leader which is based in the world’s fifth most inventive city (Forbes magazine). GEM offers 50 programmes from undergraduate to doctoral levels and has 8 international campuses, such as Berlin, London, Moscow, etc

Learning goals


Students will demonstrate an understanding of entrepreneurship theory, tools, and business models by applying them to propose integrative solutions to business problems.


Students will demonstrate an understanding of the marketing knowledge required by conducting marketing activities in a global context.


Students will apply analytical, critical and creative thinking for managing change and creating new businesses.


Students will demonstrate teamwork and oral and written communication skills in managing innovation and solving business problems.

Programme Structure

The programme has 33 HKBU units of taught courses. The business project (or academic dissertation) accounts for 9 HKBU units. Requirements of the programme are as follows:

Semester 1 (Starts in September) - Grenoble Ecole de Management (18 units)

  • Startup Creation Process and Entrepreneurial Ecosystem 3 units
  • Entrepreneurship and Business Opportunities 3 units
  • New Venture Business Planning, Small and Family Business 3 units
  • Accounting and Finance for Entrepreneurs 3 units
  • Strategic Management 1.5 units
  • Marketing Planning 1.5 units
  • Advanced Effective Sales Negotiation & Intercultural Communication 1.5 units

Semester 2 (Starts in the following January) - Hong Kong Baptist University (15 units)

  • Corporate Entrepreneurship and Business Development 3 units
  • Leadership & Team Building for Entrepreneurs 3 units
  • Digital Marketing Strategy 3 units
  • Socially Responsible Entrepreneurship in an International Context 3 units
  • Global Marketing 3 units


  • Business Project (or Academic Dissertation) 9 units

Total Units 42 units

Admission requirements

To qualify for admission, applicants shall normally meet the following requirements:

Bachelor’s degree

Applicants would need a Bachelor’s degree in any discipline with good grade average (e.g. cGPA 3.0 or above or equivalent) from a recognized university or comparable institution.

English Language Requirements

Fluency in English, either proof of English Medium of Instruction of the Bachelor’s degree obtained or one of the following English test scores:

(English test scores must be communicated to GEM/GGSB by the beginning of July)

  • International English Language Testing System Academic (IELTS) - 6.5 with a minimum of 6.0 in all components (Listening, Reading, Writing and Speaking)
  • The Test of English as a Foreign Language (TOEFL) - Internet-based (IBT): 94 (minimum score of 22 in all bands)
  • Cambridge Proficiency Exam (CPE) - A, B or C
  • Pearson Test of English Academic (PTE-A) - 63 (minimum score of 59 in all sections)

Application Procedures

To apply, applicants must complete the online application and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
This school offers programs in:
  • English

Last updated October 25, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
15 months
Full time
124,000 HKD
Tuition Fees: EUR15,000+ HKD124,000
Request Info
See Rolling Deadlines:
France - Grenoble, Auvergne-Rhône-Alpes
Start date : Sept. 2019
Application deadline Request Info
End date Nov. 1, 2020
Hong Kong - Kowloon Tong, Kowloon
Start date : Sept. 2019
Application deadline Request Info
See Rolling Deadlines:
End date Nov. 1, 2020
Sept. 2019
Hong Kong - Kowloon Tong, Kowloon
Application deadline Request Info
See Rolling Deadlines:
End date Nov. 1, 2020
France - Grenoble, Auvergne-Rhône-Alpes
Application deadline Request Info
End date Nov. 1, 2020