MSc in Economics and Business - Specialization in Marketing

Erasmus School of Economics - Erasmus University Rotterdam

Program Description

MSc in Economics and Business - Specialization in Marketing

Erasmus School of Economics - Erasmus University Rotterdam

Master Marketing

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.

Be at the forefront of a marketing revolution

The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start.


Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example:

  • product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft
<li>marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN)</li> <li>sales &amp; account manager in companies such as P&amp;G, Unilever, ABN-Amro</li>

Testimonials Marketing


Yoana Petrova

eCommerce Manager - Staples Graduated in 2013

‘The master programme provided me with a competitive advantage in today’s labour market: I was able to choose among various leading companies instead of having to be chosen by them’


Paul Standaart

National Account Manager Beiersdorf Graduated in: 2010

’This study gave me the best possible preparation for working in the marketing field’


Lidia Lüttin

Chief Marketing Officer (CMO) - Bynder Graduated in 2012

‘This master enabled me to think practically and see which issues real marketers face.’


Hubert de Nie
Senior Business & Technology consultant - Accenture Graduated: 2012

‘This programme teaches you both quantitative and qualitative marketing skills’


Mei Haighton

Marketing assistant Knorr & Unox Soup - Unilever Graduated in 2013

‘This master taught me quick decision making based on facts’

erasmus13Paul Schuilwerve

Managing Director & Head Corporate Banking International - ABN AMRO Bank N.V

'This master provided a solid footing from which I have benefitted during my career'

This school offers programs in:
  • English

Cost & Fees

  • €2.060 EEA/EU students*
  • €14.700 NON-EEA/EU students**

*This is the statutory tuition fee for Dutch students, students from another country within the European Economic Area (EEA), the European Union (EU), Switzerland and Suriname who meet the statutory conditions.

**This is the institutional tuition fee for students for whom the statutory tuition fee does not apply. You have to pay the institutional fee if you:

  • don’t have a EU-, EEA, Swiss or Surinamese nationality
  • have finished a Dutch programme and want to follow another programme on the same level

Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
1 year
Full time
2,060 EUR
May 1, 2018
1 August for ESE students
Netherlands - Rotterdam
Start date: Sept. 2018
Application deadline May 1, 2018
1 August for ESE students
End date Request Info
Sept. 2018
Netherlands - Rotterdam
Application deadline May 1, 2018
1 August for ESE students
End date Request Info
EEA/EU students; €14.700 NON-EEA/EU students

Rotterdam: Make It Happen | Erasmus University