MSc in Economics and Business - Specialisation in Marketing

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The marketing department of the Erasmus School of Economics is arguably one of the top marketing science groups in Europe, entailing academics who frequently win international marketing awards. The department has trained many current and former top executives, which is no surprise because of the intellectual rigor and the practical experience you gain during the programme. This is where you start. Our marketing programme distinguishes itself from other programmes by offering an intricate combination of marketing practice and academic marketing insights, based on the latest data analysis tools in economics and marketing as well as on marketing practice cases. The unique combination of models, structures and real-life practice cases covers the entire marketing area – from strategic marketing, target market selection and positioning, b-to-b and b-to-c segmentation, operational marketing plan, branding as well as measuring and quantification of marketing effectiveness.In an age where your ability to use data and your flexibility to use both traditional as well as new marketing communication media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will fully prepare you for the marketing practice in increasingly competitive markets.During the programme you will therefore address questions such as: How can we use data science to optimise the customer’s online experience? How can models, structures and insights help us to understand real-life examples? How can we translate the latest theoretical insights into successful practical applications? What is it we can learn from the wide variety of marketing practice cases? Why study Marketing in Rotterdam? The marketing department of the Erasmus School of Economics arguably is one of the top marketing science groups in Europe. Here in Rotterdam, you will learn from award-winning and practice-experienced lecturers who contribute regularly to major academic publications and have close ties to business life as well, ranging from SMEs to multinationals. They will also share their marketing practice experience with you. The consistent and integrated use of data, data analysis and insights will improve your decision-making capacity and this will help you to ensure company growth and improved profitability. The department has trained many current and former top executives in the Netherlands and abroad. This is due to the intellectual, academic rigour as well as the practice experience you gain during the programme. Do you aspire to become one of the next leaders in marketing and do you want to join the network of our thousands of marketing alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? In that case, our marketing programme is an excellent choice. This study will bring you: Frequent interactions with companies, ranging from guest lecturers, workshops and cases to career events A highly valued Marketing Master’s degree, which is very much appreciated by companies and institutions looking for new and young marketing talent Award-winning, frequently published as well as practice-experienced professors with excellent business community connections A valued degree from an established and recognized institute that is consistently ranked in the global marketing top.

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Erasmus School of Economics - Erasmus University Rotterdam

Based in Rotterdam, the economic and logistics centre of Europe, Erasmus School of Economics is one of the world’s leading academic institutions. The school has a long-standing tradition of high-quali ... Read More

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MSc in Economics and Business - Specialisation in Marketing

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Erasmus School of Economics - Erasmus University Rotterdam

Erasmus School of Economics - Erasmus University Rotterdam

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