MSc in Economics and Business Administration - Sports and Event Management

General

Program Description

Do you want to manage companies in the sports and event sector? This program gives you competencies that enable you to become such a manager.

The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.

Program Structure

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management, and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this program as well as electives from other master studies offered at Campus Esbjerg.

The profile runs in eight quarters. In the courses, you will work with projects, in groups, and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.

The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish-speaking.

Career Opportunities

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM, and organizational planning. MScs from the University of Southern Denmark is in general able to find relevant and attractive jobs after they graduate.

There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are taking on jobs that include not only management but also leadership.

Examples of job profiles in general :

  • Marketing coordinator
  • Project manager 
  • Personal assistant for CEO
  • Management consultant
  • Area sales manager

Examples of job profiles with Sports and Event Management

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales
  • (Sport) facility manager
  • Sport media representative
  • Athletic business manager
  • Sport market analyst
  • Community sport & recreation manager
  • University researcher
  • Event Manager
  • Fitness club manager

Entry Requirements And Application

To apply for a Master's program in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

Last updated Aug 2020

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About the School

University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private b ... Read More

University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private businesses and organisations for providing qualified labour. Read less
Odense , Kolding , Slagelse , Sønderborg , Esbjerg , Flensburg , Copenhagen , Ljubljana , Girona , Beijing + 9 More Less