Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.
Do you want to create the future marketing of brands in diverse industries? This program offered at Campus Esbjerg gives you the demanded competencies that enable you to become such a leading marketing manager with a focus on social media and digitalization.
The MSc in Economics and Business Administration profile in Marketing, Social Media, and Digitalization offers amongst other courses in social media networks and marketing communication, digital business and marketing, consumer behavior, project management, and competitive strategy. In addition, you get methodological skills in qualitative as well as in quantitative research and you can choose between several electives offered especially for this program such as brand management and marketing strategy as well as electives from other master studies offered at Campus Esbjerg.The combination of courses in advanced management and marketing, social media, and digitalization qualifies you to manage the development of competences and continuous learning that are necessary survival skills for brands and organizations in an intensified competitive environment.Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of marketing, social media, and digitalization in organizations. The program focuses on developing intensive know-how skills, i.e. the ability to perform detailed and comprehensive analyses and derive managerial valuable solutions.The profile runs in eight quarters over two years. Each quarter contains two courses. You will have up to 8 lectures per week. The number of students in the courses allows intensive interaction with the professor, who is lecturing, as well as discussions among the students. This enlarges the size of the active business vocabulary which you can later use in discussing issues related to these fields as a part of your job.The courses on the profile are taught in English. You can, however, take exams including your master thesis in Danish, provided the teacher is Danish-speaking.