This Master’s program is a response to the growing global demand for anthropological insights which can be used strategically when navigating global and local markets. Being true to the heritage of anthropology, you will learn about and engage in ethnographic fieldwork.
During your third semester on the program, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon and from YouTube to the Sahel.
On your fourth semester, you will write your Master’s thesis based on this fieldwork.
The focal point of the first year of the program is to build a theoretical and methodological basis for the fieldwork and for your future career in marketing.
You will, therefore, learn about analysis and understanding of markets as cultural and economic networks; that is nodes and relationships, which organize resource circulation.
You will also get anthropological insights into contemporary business and technological systems and anthropological analysis of market systems. In addition, you will acquire knowledge about the foundational theory of marketing and consumption.
The program enrolls a maximum of 20 carefully selected students who are part of a large and international study environment.
The MSc program in Market Anthropology at Campus Odense gives you an excellent versatile foundation for future career opportunities.
The courses offer a unique combination of high-level theory with skills in performing market investigation to ensure a solid basis of knowledge and tools readily employable in your first job.
Typical job titles include anything that deals with market or marketing:
- marketing assistant, marketing manager, market consultant,
- market development responsible
- market intelligence officer, market surveillance, consumer insights officer, user insight professional
- customer experience manager; customer experience designer,
Entry Requirements and Application
To apply for a Master's program in Economics and Business Administration, you need a relevant Bachelor's degree.
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.
About the School
University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private b ... Read More