EFMD Equis Accredited

The MSc program in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the program gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.

Deep understanding of business markets

Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.

The first semester of the program provides students with a deep understanding of how business markets work through courses in buyer-supplier relationships and networks as well as the innovation and development of these relationships. The prerequisite courses, which provide students with a solid academic foundation and prepare them for the specialization courses of the second semester, also include general marketing theory and research methods. The specialization courses that follow cover topics such as business-to-business purchasing management, business-to-business sales, and marketing management, pricing, and the regulation of marketing and purchasing cooperation.

Social and academic activities

Aarhus BSS hosts a rich and varied program of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socializing with fellow students.


The program’s focus on upstream as well as downstream activities means that students will gain a deep knowledge not only of sales/marketing and purchasing but also of how to develop and manage relationships with customers as well as suppliers. This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) – positions that hold many future career possibilities. Over time, graduates may develop careers in sales and marketing or purchasing, or they may choose to alternate between the two. With their knowledge and understanding of the many relationships between the firm and its various stakeholders, graduates will be well suited to a range of general management positions.

“At VELUX, candidates with a strong understanding of business markets and the ability to handle ambiguity and complexity are in high demand. As we continue our development as a global matrix organization, we look for talents with knowledge of individual disciplines such as purchasing and marketing. At the same time, market demands and technological developments make it increasingly important for our employees to know how to work together with other business functions and how to build strong partnerships with customers and suppliers. For us, a degree program with this focus is highly relevant.”
Connie C. Staniok
Senior Director Global HR Development, VELUX
About the new program in Business-to-Business Marketing and Purchasing

Place of study


Annual tuition fee

EU/EEA/Swiss citizens: Free

Others: EUR 10,000


Aarhus BSS

Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University’s four faculties. With approximately 13,000 full-time students, several thousand part-time students, more than 230 Ph.D. students, and more than 590 faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark’s biggest business and social sciences unit aa t university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines.

Learning in an international context

At Aarhus BSS, we conduct research and teach­ing at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills, and experience that are in demand – the skills that are essential for engaging in professional business activities in a global marketplace.

Our broad scope enables us to attract researchers, lecturers, and stu­dents from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, expe­riences gathered, and friendships formed.

Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately 300 partner universities around the world. Studying abroad is an excellent opportunity for you to expand your horizon academically, culturally and personally, and for you to acquire valuable international experience and qualifications that are in high demand in companies and organizations everywhere.

Program taught in:
  • English (US)

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Last updated September 19, 2019
This course is Campus based
Start Date
2 years
10,000 EUR
Annual Tuition Fee: EU/EEA/Swiss citizens FREE; Others EUR 10,000
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