Introduction
Double Degree in Luxury Paris – Shanghai
MSc in EU-Asia Luxury Marketing by ESSCA
Specialized MBA Luxury Communication & Strategies by EFAP
This joint program was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and academic partners since 2015. Fully taught in English, the course will provide you with the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.
Based in Paris and Shanghai, this specialist Masters's program opens new horizons to future generations required to work increasingly across continents to target Asian customers at home and traveling abroad. China’s Silk Road projects are opening a new golden era of globalization. With the experience of ESSCA in teaching management and Asian business and the established network and communication expertise of EFAP, we will help you to master the creative and managerial skills sought after by world-leading global luxury companies.
Through projects, field visits, conferences, and case studies the course covers a broad range of luxury sectors, including fashion & leather goods, wines & spirits, cosmetics & perfumes, or hospitality & tourism. This hands-on learning approach will enable you to fully understand the forthcoming strategic business challenges faced by the industry.
Why ESSCA – MSc EU-Asia Luxury Marketing
"Thanks to this partnership between EFAP and ESSCA, I had the amazing opportunity to move to Shanghai, to learn about the luxury industry and meet the most important players of this sector. Fast-growing and very active, Shanghai is the new best destination for employment in the luxury field". Carole, EFAP - MSc EU-Asia Luxury Marketing
"Unforgettable experiences, tailor-made support, the development of expertise through projects for the most prestigious Maisons such as Louis Vuitton and Jaeger-LeCoultre. This program has it all, and I am proud to be part of it". Christopher, ESSCA - MSc EU-Asia Luxury Marketing
Study Luxury in Paris and Shanghai, where tradition meets modernity
The balance couldn’t be better. As the capital of luxury and taste, Paris offers students a universe of heritages, from haute couture and exciting new fashion designers to gastronomic Michelin-starred restaurants and 5-star palaces. Our exciting campus location will place you on the very doorsteps of Paris. The ‘City of Light’ is a leading global city famed by students for its amazing history, culture, business, and leisure opportunities! Located in Boulogne-Billancourt on the banks of the Seine and only a short walk from Pont de Saint-Cloud metro station, our 8-storey campus building is just a 15-minute journey from the world-famous Champs Elysées and Eiffel Tower.
Shanghai is the ‘Dragonhead of the Chinese economy’ and the showcase for everything new in technology and fashion. Shanghai is undoubtedly one of the most exciting destinations in the world to study luxury marketing and the perfect city to test your ideas and observe the rapid change in the making. Our professors will offer you powerful insights into the luxury sector, and help you develop the ability to seduce tomorrow’s tech-savvy luxury consumers and acquire expertise using the most advanced tools coming out of China. ESSCA has been present in Shanghai since 2007 with 500 students present on a campus offering state-of-the-art facilities in the heart of the city.
How to Apply
Applications are considered based on your online application and supporting documents, your academic performance at secondary school and university, plus your level of English language proficiency.
The postgraduate taught course admissions process involves the following five steps:
Online registration (application fee: €90)
Submit your online application form to ESSCA (in English), including
a copy of your degree certificate (if already awarded)
degree transcripts for each year of study + official English or French translations
curriculum vitae
English language test score (applicants whose first language is English or who completed a university degree taught in English are not required to provide proof of their language proficiency)
Your application will be considered by the course director. If your application is successful at this stage of the process, you will receive a pre-selection notification by email and be invited to attend an interview
Interview (in English)
Review of pre-selected applications by the postgraduate selection committee. If you have been successful with your application, you will receive an offer letter by email.
Entry to this course is competitive, so please apply early. The final deadline for receiving applications is 5th July 2021.
Career Prospects
Our specialist Masters degrees will help you develop intellectual and personal skills which are highly valued by employers, ensuring that you stand out as an exceptional candidate in the global marketplace. ESSCA’s international profile and strong links with business means we can offer our graduates unrivalled opportunities to become leaders in their fields and make valuable contributions to society.
Graduates are primarily destined to positions of:
Marketing and Communication Manager
Customer experience
Strategic Transformation Project
Buyer and product manager
Sales Manager
Event Coordinator
Social Media Manager
Public and Press relations manager
Some companies:
Balmain
Balenciaga
Berluti
Chanel
Chloé
Hermès
Kenzo
Louis Vuitton
Guerlain
Ladurée
Ritz Carlton
Swarovski
Van Cleef & Arpels
Moet & Chandon
K2 Shanghai
Publicis
Adventi Shanghai (PR)
