Companies are increasingly looking to employ managers who are able to design and implement effective digital marketing strategies using the analysis of massive data reported by connected objects or published each day on social networks. However, these same companies currently struggle to recruit specialists and face a real shortage of experts in the field. Candidates with a ‘data-scientist’ profile are particularly in demand thanks to their skills in statistics, mathematics, and computer sciences applied to the management of Big Data for marketing purposes.
Why ESSCA – MSc Digital and Big Data for Value
We have designed this course to offer you best-practice skills and knowledge in both management and engineering thanks to a cross-curricular project-based learning approach. Graduates will become high-level managers able to collect and analyze multiple data sources via innovative algorithms across a variety of areas including CRM, communications, risk management, or marketing. The curriculum focuses on developing your ability to support senior managers in their decision-making processes, imagining tomorrow’s services, and anticipating new business needs.
"To build this specialist MSc course, along with the teams at ESSCA we decided to explore the expertise and skills we thought would be likely to be needed in our sector (crowdsourcing and creative communities) in the coming years. Among these skills, data analysis will be crucial to guarantee the sustainability of our activity and to meet our customers’ very exacting demands. Graduates from this course will therefore have exactly the right profile for companies like our own, making them highly employable". François Pétavy, CEO at EYEKA Paris
Study in the capital of new technologies
Prepare for your digital business career in Paris! This exciting campus location represents the best that France has to offer overseas students. The ‘City of Light’ is a leading global city famed by students for its amazing history, culture, business, and leisure opportunities! Located in Boulogne-Billancourt on the banks of the Seine and only a short walk from Pont de Saint-Cloud metro station, our 8-storey campus building is just a 15-minute journey from the world-famous Champs Elysées and Eiffel Tower. The area is one of the major business zones in the Paris region and home to numerous corporate head offices employing more than 100,000 key staff, meaning we make sure you are offered regular opportunities to learn, interact and work with those who are shaping the face of modern global business.
How to Apply
The MSc Digital and Big Data for Value has one intake per year in September.
Applications are considered based on your online application and supporting documents/references, your academic performance at secondary school and university, plus your level of English language proficiency.
The postgraduate taught course admissions process involves the following five steps:
Online registration (application fee: €90)
Submit your online application form to ESSCA (in English), including
a copy of your degree certificate (if already awarded)
degree transcripts for each year of study + official English or French translations
English language test score (applicants whose first language is English or who completed a university degree taught in English are not required to provide proof of their language proficiency)
Your application will be considered by the course director. If your application is successful at this stage of the process, you will receive a pre-selection notification by email and be invited to attend an interview
Interview (in English)
Review of pre-selected applications by the postgraduate selection committee. If you have been successful with your application, you will receive an offer letter by email.
Entry to this course is competitive, so please apply early. The final deadline for receiving applications is 5th July 2021.