Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.
The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:
  • social media marketing;
  • e-marketing;
  • online marketing trends;
  • digital marketing strategy.

Why choose this course?

The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and
techniques in the digital marketplace.

You will learn:
  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.
Our MSc in Digital Marketing is a great start toward building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.
During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed.
It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Our Digital Marketing MSc is:
  • developed with the Chartered Institute of Marketing (CIM) requirements
  • supported by leading employers in the sector, namely:
    • Grain Ltd
    • Simon Inc Ltd
    • Target Internet Ltd
  • a highly competitive qualification with potential for sustainable recruitment.

Extended MSc Digital Marketing

If you have completed an undergraduate degree and not met the entry criteria for the MSc Digital Marketing course, you may qualify for our Extended MSc Digital Marketing option. It includes two additional modules. They are:
  • Advanced Study Skills
  • Critical Thinking, Analysis and Evaluation
To help you get the most out of your studies, English language support is also available on this programme if needed.
When you have successfully completed the modules above and you have attended all language support sessions (if applicable) you will automatically progress to the modules listed on the 'course details' tab of this page.
The Extended MSc Digital Marketing course starts on 13 May 2019 and the total duration is approximately 15 months.
Note that the Extended MSc Digital Marketing option must be studied full time and the fee is different from the standard MSc Digital Marketing.

Our teaching staff

Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as:
  • logistics
  • finance
  • tourism
  • IT
  • manufacturing
  • leadership.
Their knowledge is extensive, current and, most importantly, transferable.

Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. Emmanuel's research interest is in areas of marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.

The Claude Littner Business School

The University of West London is proud to offer students the opportunity to study at the Claude Littner Business School. We have strong links with national and international employers and our graduates find employment in multiple sectors – often in senior positions.

We are a leading provider of national and international business and finance education – we can give you the knowledge and skills to flourish and to get your ideas off the ground.

When you graduate from the Claude Littner Business School, you join an ever-growing and impressive list of alumni.

Career and study progression

The MSc Digital Marketing course is very closely aligned with the Chartered Institute of Marketing’s Diploma in Professional Marketing qualification. This will prepare you for employment as a marketing professional starting at junior or middle management positions, depending on your prior experience. Graduates from this course will also be well equipped to run their own digital marketing companies providing services to clients such as devising and implementing digital marketing strategies and campaigns for their clients. This degree will also enable you to pursue a career in:
  • marketing
  • consultancy
  • digital marketing project management
  • digital marketing management
  • market and business research
  • e-commerce
  • international digital brand management.

This may be in a variety of organisations such as civil service or intergovernmental organisation or in the private and public sectors. This MSc course is also designed to produce graduates with advanced expertise and skills in dealing with contemporary marketing challenges in order to pave the way for students to progress to leadership roles in a range of public and private sector organisations (including multinational and global companies).

On completing the course, students will be capable of benefiting from doctoral and further professional study including the ability to participate in individual research. Doctorate study enables you to develop research and generic skills to equip you to operate successfully as a professional researcher.

Course detail

The MSc Digital Marketing uniquely integrates contemporary digital marketing techniques with marketing communications and strategies of the modern age and era. Modules have been developed with a strong orientation on current digital marketing practices and live case studies to reflect and learn from real-world marketing scenarios.
The course has a strong emphasis on marketing on the digital platform using different techniques and methods. This focus on different techniques and methods will not only help you to develop a critical understanding but will also help you to carry out various analyses and systematically recommend what makes an effective digital marketing campaign.
At the end of the course, you will be equipped with the right skills and knowledge to not only run your own digital marketing enterprise but also to work as a successful digital marketing professional.
The University of West London has joined forces with The Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.


  • Digital Marketing Communications
  • Online Consumer Behaviour and Multi-Cultural Brand Management
  • Contemporary Marketing Challenges
  • Digital Marketing Tools
  • Corporate Global Marketing and Responsibility
  • New Venture Development and Project Management
  • Digital Marketing Project (including research methods)

Entry requirements

You will need:

  • an honours degree 2.2 or equivalent in any subject / discipline, or
  • a Chartered Institute of Marketing (CIM) Professional Diploma.

If you do not hold the above qualifications but have extensive work experience, you are invited to apply. Your application will be assessed through an interview and written tasks.

Extended MSc Digital Marketing
To study the Extended MSc Digital Marketing programme you will need:

  • A Bachelor's degree
  • International students need to meet our English language requirements of IELTS 6.5 or above and a minimum of 5.5 for each of the individual components (Reading, Writing, Speaking and Listening).
  • We will also consider you for this course with IELTS between 6.0-6.5 - in this case you would need to complete an English language course during your first semester, which we provide at no additional cost.

International requirements for standard MSc Digital Marketing
International students need to meet our English language requirement at IELTS 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications.

Program taught in:
  • English

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Last updated January 30, 2019
This course is Campus based
Start Date
1 year
International students. EU/UK students: £7,800. 2019 fees may change subject to government policy and regulations.
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