Our teaching staff
Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as:
Their knowledge is extensive, current and, most importantly, transferable.
Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. Emmanuel's research interest is in areas of marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.
The University of West London is proud to offer students the opportunity to study at the Claude Littner Business School. We have strong links with national and international employers and our graduates find employment in multiple sectors – often in senior positions.
We are a leading provider of national and international business and finance education – we can give you the knowledge and skills to flourish and to get your ideas off the ground.
When you graduate from the Claude Littner Business School, you join an ever-growing and impressive list of alumni.
The MSc Digital Marketing course is very closely aligned with the Chartered Institute of Marketing’s Diploma in Professional Marketing qualification. This will prepare you for employment as a marketing professional starting at junior or middle management positions, depending on your prior experience. Graduates from this course will also be well equipped to run their own digital marketing companies providing services to clients such as devising and implementing digital marketing strategies and campaigns for their clients. This degree will also enable you to pursue a career in:
- digital marketing project management
- digital marketing management
- market and business research
- international digital brand management.
This may be in a variety of organisations such as civil service or intergovernmental organisation or in the private and public sectors. This MSc course is also designed to produce graduates with advanced expertise and skills in dealing with contemporary marketing challenges in order to pave the way for students to progress to leadership roles in a range of public and private sector organisations (including multinational and global companies).
On completing the course, students will be capable of benefiting from doctoral and further professional study including the ability to participate in individual research. Doctorate study enables you to develop research and generic skills to equip you to operate successfully as a professional researcher.
The MSc Digital Marketing uniquely integrates contemporary digital marketing techniques with marketing communications and strategies of the modern age and era. Modules have been developed with a strong orientation on current digital marketing practices and live case studies to reflect and learn from real-world marketing scenarios.
The course has a strong emphasis on marketing on the digital platform using different techniques and methods. This focus on different techniques and methods will not only help you to develop a critical understanding but will also help you to carry out various analyses and systematically recommend what makes an effective digital marketing campaign.
At the end of the course, you will be equipped with the right skills and knowledge to not only run your own digital marketing enterprise but also to work as a successful digital marketing professional.
The University of West London has joined forces with The Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
- Digital Marketing Communications
- Online Consumer Behaviour and Multi-Cultural Brand Management
- Contemporary Marketing Challenges
- Digital Marketing Tools
- Corporate Global Marketing and Responsibility
- New Venture Development and Project Management
- Digital Marketing Project (including research methods)
You will need:
- an honours degree 2.2 or equivalent in any subject / discipline, or
- a Chartered Institute of Marketing (CIM) Professional Diploma.
If you do not hold the above qualifications but have extensive work experience, you are invited to apply. Your application will be assessed through an interview and written tasks.
Extended MSc Digital Marketing
To study the Extended MSc Digital Marketing programme you will need:
- A Bachelor's degree
- International students need to meet our English language requirements of IELTS 6.5 or above and a minimum of 5.5 for each of the individual components (Reading, Writing, Speaking and Listening).
- We will also consider you for this course with IELTS between 6.0-6.5 - in this case you would need to complete an English language course during your first semester, which we provide at no additional cost.
International requirements for standard MSc Digital Marketing
International students need to meet our English language requirement at IELTS 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).
In some countries where teaching is in English, we may accept local qualifications.