MSc in Digital Marketing

UCD Michael Smurfit Graduate Business School

Program Description
EFMD Equis Accredited
AACSB Accredited

MSc in Digital Marketing

UCD Michael Smurfit Graduate Business School

MSc in Digital Marketing

The MSc in Digital Marketing(full-time) is for Irish and International business graduates (or related area) who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.


Digital Technologies and the Internet have dramatically changed the way that businesses identify, communicate with, and sell to customers, as well as changing the way businesses manage ongoing interactions with consumers and the wider public. The rapid replacement of traditional media by social networking sites, mobile applications, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capture and capitalise on the opportunities of an enormous audience through digital channels. Marketing professionals, in particular, must have an in-depth understanding of digital tools and techniques that permeate all aspects of the interaction with customers.

What will I learn?

This programme is pitched at an advanced level and takes a strongly analytical view on the role and value of all aspects of digital technology in the conduct of modern business.

Specific objectives of this programme are:

• To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.

• To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.

• To develop practical skills in applying digital technologies such as online advertising, social media marketing, e-CRM systems and data analytics in running the modern business.

• To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the programme.

How will I benefit

You will gain a deep understanding of the strategic as well as the practical role that digital media plays in managing all aspects of marketing. The combination of strategic, analytical and practical elements will provide graduates of this programme with a distinct advantage in the marketplace. Both Irish and international students will benefit from UCD Smurfit School's location in Dublin, which is fast becoming known as the 'digital capital of Europe'.

This school offers programs in:
  • English

Last updated April 13, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
12 months
Full time
11,900 EUR
Start date Sept. 2017
Ireland Dublin
Application deadline Request Info
End date Request Info
Duration 12 months
Price 11,900 EUR
-EU, 14,500 EUR - Non EU