MSc in Digital Marketing

General

Program Description

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students with one-to-one contact with supervisors and lecturers.

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What are the entry requirements?

All applicants are welcome and are considered on the basis of their prior learning or work experience to date.

What modules will I study?

  • Title: Digital Marketing Strategy
    Credits: 10 Credits
  • Title: Social Media and Information and Communications Technology Law
    Credits: 10 Credits
  • Title: Data Interpretation & Web Analytics
    Credits: 10 Credits
  • Title: Social Media Marketing and Digital Advertising
    Credits: 10 Credits
  • Title: Managing Search Marketing
    Credits: 10 Credits
  • Title: Digital Technology & Design
    Credits: 10 Credits
  • Title: Dissertation
    Credits: 30 Credits
  • Title: Digital Consultancy Project
    Credits: 30 Credits

What are the career prospects?

This programme would be of benefit to anyone interested in an executive-level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.

Last updated Mar 2020

About the School

As a student in LIT, you will not get lost in the crowd. Our student to lecturer ratio allows for great participation and discussion in lectures. All LIT campuses are a tight-knit community of learner ... Read More

As a student in LIT, you will not get lost in the crowd. Our student to lecturer ratio allows for great participation and discussion in lectures. All LIT campuses are a tight-knit community of learners where students have easy access to lecturers whether you meet them on the corridors, in the canteen, or for scheduled meetings, which are easy to organise. Read less
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