MSc in Digital Marketing & Data Science

Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists.

• For students holding a Bachelor’s degree in any field.
• MSc in approved by the Conférence des Grandes Ecoles.
• 18 months including a 4 to 6-month internship (120 ECTS).
• Taught in English.
• Delivered in Paris with an International Seminar

Program

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis, and strategy with an in‐depth and specific digital knowledge and data-driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain, and TF1.

18 months to become a marketing technologist

Acquire the fundamentals of digital marketing

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products, and interactions. By the end of the first semester, you will be able to walk into any company and become digital-savvy professionals who know how to benefit from the explosive growth of online technologies to develop business.

Innovate in a data‐rich business environment

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science, and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real added value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook, or Microsoft.

• Master of Science approved by the Conférence des Grandes Ecoles
• 18 months including a 4 to 6-month internship (120 ECTS)

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:

• Digital marketing manager
• Head of digital solutions
• Digital project manager
• Data analyst
• Business intelligence analyst
• Digital analyst
• Consultant or project manager in digital transformation
• Social media manager
• Online media planner
• 89%of students have found a job before graduation
• 100%of students have found a job in less than 6 months after graduation
• Average starting salary:46K€

Survey carried out in 2020. Concerns class of 2019.

Careers services track

As a student of the MSc in Digital Marketing & Data Science, you will benefit from a dedicated career track that includes workshops, expert panels, fairs, events, company visits, etc.

The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

• Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare for your next move.
• Tools: Our wide range of career tools help you find out more information on partner companies and sector-specific resources, including databases with internship and job offers.
• Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Graduate employment results

Naturally, no statistics are available related to recent graduates as the program is new. But you can refer to emlyon business school employability averages for our other Master’s programs. Taking the experience and historical data into account, you could reasonably expect:

• Employment rates of 90% within 6 months.
• A minimum average salary of €40/45k based on graduate salaries over the last few years for our MSc in programs.
• Geographic location: worldwide, with generally 70 % in France for the first job upon graduation, mostly in Paris.

The 2021 Shanghai Ranking: emlyon in the top 3 of the best business schools in France, in the management category

emlyon business school is ranked among the top 100 best universities and business schools of the world, in the latest Shanghai ranking.

In the Management category, the School reaches the top 3 of best French business schools, behind Insead and HEC.

emlyon scores particularly well on the impact of its researcher-professors' output, and their capacity to collaborate with other universities and international schools.

For Isabelle Huault, President of the Executive Board and Dean of emlyon business school: “This ranking expresses the quality of the faculty and research of emlyon. Our ambition is to build on the School's academic excellence in the years to come, along with smooth articulation between output, broadcasting, and knowledge valorization. emlyon wants to attract the best professor-researchers and reach a total of 200 permanent professors in 2025.

The Shanghai ranking identifies the best higher education establishments worldwide and sorts them out by academic category, according to the quality of their research works, based on the following factual criteria:

• The number of articles published in the best peer reviews in management (top 25%),
• The research impact factor, measured by the number of times these articles are cited in other research works in management,
• The international collaboration between institutions in research,
• The number of articles published in The Top 1% of peer reviews and conferences on management.