MSc in Digital Marketing and Communication

Rennes School of Business

Program Description
EFMD Epas Accredited

MSc in Digital Marketing and Communication

Rennes School of Business

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The programme will also engage students to challenge the impact of new technologies on promotional and media related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Programme entirely taught in English

Main Courses:

INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY

COMMUNICATION MANAGEMENT

DIGITAL ADVERTISING STRATEGY

CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT

TRADITIONAL ADVERTISING AND MEDIA PLANNING

WINTER SESSION ABROAD/

INTERNATIONAL STRATEGIC MANAGEMENT

THE ROLE OF ICT IN ADVERTISING AND COMMUNICATION

INTERNATIONAL CONSUMER BEHAVIOUR

MARKETING OF INNOVATION

METRICS AND CONSUMER DATA MANAGEMENT IN DIGITAL MARKETING

CREATIVE DIGITAL ADVERSITING STRATEGIES

FRENCH LANGUAGE FOR INTERNATIONAL STUDENTS

(FOREIGN LANGUAGE FOR FRENCH STUDENTS)

PREPERATION FOR GRADUATING PROJECT

Admission requirements:


1) First degree (Bachelors) in any discipline or equivalent*

2) English proficiency: TOEFL, TOEIC, IELTS or equivalent

3) Application form

4) Interview (possible by phone)

* Cases will be considered individually

RENNES SCHOOL OF BUSINESS appears in the Financial Times ranking among the top 90 Management schools in the world at the 35th position and is ranked 7th among the post-preparatory programmes in France. Our position in this prestigious ranking is the result of our commitment to academic excellence recognized by the leading international accreditation organizations AACSB, and AMBA and EQUIS.

This school offers programs in:
  • English


Last updated November 30, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
16 months
Full time
Price
Price
16,500 EUR
Information
Deadline
Locations
France - Rennes, Pays de la Loire
Start date: Sept. 2017
Application deadline Request Info
End date Dec. 31, 2018
Dates
Sept. 2017
France - Rennes, Pays de la Loire
Application deadline Request Info
End date Dec. 31, 2018
Price
Tuition fees for the 16 months