Ranked 1st in the world for E-Business and Digital Marketing (Eduniversal 2018), the MSc in Digital Marketing Strategy offered by Trinity College Dublin will introduce students to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.
Applications for the next intake in September 2020 will open in October. Applications are reviewed on a rolling basis so we recommend applying for this popular programme as early as possible to avoid disappointment.
Who Are We Looking For?
Trinity Business School students come from a diverse range of undergraduate disciplines and arrive from locations across the globe. Our ambitious students are ready to embark on a successful and fulfilling career path in business by learning new skills and enhancing existing ones. They take away an awareness beyond profit to include the impact of business on the wider economy and society. We expect our graduates to ‘put in more than they take out’ of the economy and society throughout their career.
- A first- or upper second-class honours degree, or equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation.
- Two academic referees
- Work experience (optional)
- An IELTS or TOEFL Score: Non-native speakers will need an IELTS score of over 6.5, with no band below 6; or a TOEFL score of over IBT 90. If your primary degree was in English, you can ignore this requirement.
- A GMAT score may be requested in certain cases
MSc Digital Marketing Strategy Career Opportunities
Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you.
Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.
92% rate of employment post-graduation.*
*Student survey respondents currently seeking employment or in employment at 6 months following programme completion. Class of 2016/17.