This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with a weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.
This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.
The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts, and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.
It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:
Traditional campus-based course
The traditional university campus-based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.
Full-time route (12 months)
This route requires you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.
Part-time route (24 months)
The part-time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000-word dissertation.
Blended route (24 months)
The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000-word dissertation.
The workshops will normally take place in February, September, November, and January.
Key course information - ordered by mode
|Blended learning||2 years||January|
- Contemporary Marketing (20 Credits)
- Digital and social media (10 credits)
- Research methods (20 credits)
The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organizations. Digital marketing is the way of the business world for the future and the opportunities are vast.
Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organizations including multinational and global companies, public sector organizations, charities, and startups.
Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.
Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."
We are the University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Teaching and learning
The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behavior, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialize in a particular area of digital marketing that is of interest to you and your career.
Below are the Level 7 qualifications accepted for entry into the Top –Up.
- IDM Diploma in Digital Marketing
- IDM Diploma in Direct and Digital Marketing
- IDM Diploma in Digital Marketing with B2B
- IDM Diploma in Direct and Digital Marketing with B2B
If you have any of the above qualifications you will be accredited with 70 credits. You will need to take 110 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits), Digital & Social Media (10 credits) plus a 20,000-word dissertation (60 credits) to meet the overall requirement of 180 credits.
If you hold the IDM Certificate: we will be able to give you a further 10 credits based on Accredited Prior Learning (APL). Overall, you will be accredited with 80 credits. You will then need to take 100 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits) plus a 20,000-word dissertation (60 credits) to meet the overall requirement of 180 credits.
All modules are subject to change by the university and may differ from the modules you are offered during your studies.
This school offers programs in:
Last updated September 8, 2018