MSc in Digital Business


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Program Description

Accredited by the Conférence des Grandes Ecoles

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.

A Unique MSc in Digital Business

  • Focus on strong technical skills in web, mobile and data analytics development
  • Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies
  • A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities
  • The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness


Digital Immersion Week

The Digital Immersion Week is a unique opportunity to increase your knowledge and skills in digital marketing and business. Students will go on company visits, talk with business experts and get an overview of how business is done in these international companies. This week includes meetings with various types of companies developing or adopting new digital techniques.

  • Company Visits
  • Cultural Immersion
  • Conferences
  • Meet entrepreneurs
  • Networking opportunities

Digital Bootcamp

The Digital Bootcamp simulates a real business environment and allows students to run their own digital businesses and compete against each other in order to gain market share. Students are able to practice their digital business decisionmaking skills, improve their understanding and knowledge of the complexity of business operations in a dynamic and competitive environment.

Professional Development Support

Our Corporate Relations and Career department helps students develop professional soft skills and allows students and alumni to plan, manage and achieve their professional goals in partnerships with companies that seek out top talent.

  • Proactive corporate relation services
  • Career Coaching Workshops
  • Enterprise Career Day
  • Alumni network

Careers and Placement

The MSc in Digital Business leads to careers combining sales and marketing skills with new technologies including web and mobile development. Professionals in these fields are in high demand with companies worldwide in order to manage the digital business and digital marketing campaigns in BtoC and BtoB environments: mobile project managers, traffic managers, web analysts, digital project managers, data analysts, e-business analysis. According to our last placement survey:

  • 63% of Master’s students found employment before completing their program
  • 92% found employment within 6 months of completing their program


Business & marketing in a connected world

  • Fundamentals of Digital Business
  • Fundamentals of Digital Marketing
  • Digital and Phygital strategies

Implementing digital business strategies

  • Setting-up web & mobile strategies
  • Digitalizing customer-experience and customer relationship management
  • Measuring digital business performance

Mastering digital presence strategies

  • User Experience Management
  • SEO and SMO
  • Web and Google analytics
  • Social Media Analytics

Understanding and mastering core development techniques

  • Digital solutions development
  • Web and Mobile development
  • IS Governance

Big data and business analytics

  • Statistics and data analysis
  • Machine learning
  • Data storage
  • Data mining
  • Data to business insights

Soft skills development program

Project & internship

  • Business-Game IGS Group
  • Project/Business-Case
  • Professional Thesis: Methodology Workshops
  • Professional Thesis: writing and defense
  • Internship: 4- to 6-Month Internship


Submit the Application File in English

  • Mandatory documents
  • Completed application form
  • CV
  • Scanned copy of your passport/visa
  • Highest degree certification and certificate of current studies
  • Transcript of your current studies
  • English language certificate (IELTS ≥ 6.5 / TOEFL ≥ 550 or equivalent)
  • An application fee of 125 euros is payable when you submit your application


As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview

Final Decision

It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.

Practical Information

  • Duration: 3 semesters (2 semesters in Paris and a 1-semester internship)
  • Location: Paris
  • Degree level: Master of Science
  • Credits: 90 ECTS
  • Language: English
  • Format: Full Time

DNA of the ICD MSc Programs

  • The programs’ high level of expertise in each field under the supervision of ICD International Scholars
  • An experiential learning approach combining strong academic content and immersion in real-life projects (immersion weeks, projects, business games, hackathons, etc.)
  • Individual coaching and supporting students in their career projects as well as identifying internship opportunities.
  • A multicultural environment in the classroom, on campus and in French business and cultural life
Last updated Feb 2020

About the School

ICD International Business School is part of the IGS Group, a leading education group in France representing more than 66,000 graduates, 13,200 students per year and 140 programs in different fields: ... Read More

ICD International Business School is part of the IGS Group, a leading education group in France representing more than 66,000 graduates, 13,200 students per year and 140 programs in different fields: Business, Computer Sciences, Human Ressources Management, Real Estate, Journalism, Finance and Strategy. Read less
Paris , Toulouse + 1 More Less